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THE CAMPAIGN ESSAY: ADLAND'S CREDIBILITY GAP.
Advertising agencies are paying for failing to keep up with client companies' professionalism, accountability and results focus. Thinking like chief executives would help, Chris Ingram argues.
I've been away from the advertising and marketing sector for more than a year now and with a lot more time on my hands, it's given me the chance to think, to read and to listen to people - both inside and outside the business.
There is no question that the marketing communications business is suffering from a severe lack of confidence at the moment, none more so than in the advertising and media agencies. But then adland has always been prone to extreme responses. ...
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