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EDITORIAL: Populist design is absent from D&AD.
Nowhere is the uneasy relationship between designers and the ad community more obvious than at that orgy of self-congratulation known as the D&AD Awards ceremony. No sooner do examples of designers' award-winning work hit the big screen above the podium, then agency types either disparage or ignore it. Doubtless the attention span of many designers matches that of a goldfish when the best of the ad industry's output goes on show.
This disconnect is easy to understand. Winners in the design categories can often seem self-indulgent and obsessed with niche products few people ever encounter. They seem to lack the relevance of mainstream ad campaigns such as John Smith's and Audi, whose credibility and relevance is built through driving sales. The 'luvviness' and insularity which bedevilled D&AD for so long - but now thankfully dissipated - seems to be the main reason for this. Nevertheless, it remains hard to take some D&AD judgments seriously when a redesign for a small Japanese clothes shop gets a Pencil.
Against that background, the decision to bestow the D&AD President's Award on Wally Olins and Michael Wolff for their 'outstanding contribution' to the design industry is significant. The pair were pioneers of the ...
- COMMENT: Creativity and effectiveness will win over a cynical media.(Wolff...
- Magazine article from: Design Week June 14, 2007 700+ words
Wolff Olins chairman Brian Boylan said in a memo to staff last week that it...digital manifestations. Like BT's 'prancing piper', also by Wolff Olins, and Lambie-Nairn's rethink of the BBC identity, the media has focused not just...
- STOP PRESS: Wolff Olins to design 2012 Olympics logo.(Brief article)
- Magazine article from: Design Week March 16, 2006 700+ words
...Games emblem will be designed by Wolff Olins, which has beaten shortlisted...Interbrand, as well as Identica and Lambie-Nairn, to take the prestigious branding...Committee of the Olympic Games, Wolff Olins will now undertake brand positioning...
- Olympics 2012 branding backlash 'damages profession'.(Wolff Olins)
- Magazine article from: Design Week June 7, 2007 700+ words
...When people ask why Wolff Olins was paid #400 000 for...phones and mobile TV.' Wolff Olins was briefed to devise...those outside the city * Wolff Olins was appointed to design...well as Identica and Lambie-Nairn * The petition website...
- The state of dependence: after many years of merger speculation, Wolff Olins...
- Magazine article from: Design Week Relph-Knight, Lynda June 7, 2001 700+ words
At last, the fate of Wolff Olins is sealed. The deal with US-based...speculation about a possible merger for Wolff Olins, with partners as diverse as Bcom3...to be in the frame. In March, Wolff Olins managing director Charles Wright...
- International Brand Consultancy Wolff Olins Hires New Creative Director.
- Press release article from: PR Newswire July 5, 2005 700+ words
...NEW YORK, July 5 /PRNewswire/ -- Wolff Olins, the leading international brand consultancy...invaluable experience and expertise to Wolff Olins as we continue to grow our international...our existing team." Prior to joining Wolff Olins, Weston was a Partner and Creative...
- Wolff Olins Joins Omnicom Group.
- Press release article from: Business Wire May 31, 2001 700+ words
...BUSINESS WIRE)--May 31, 2001 Wolff Olins, the international brand consultancy...services group, for an undisclosed sum. Wolff Olins will remain an independent brand within...Omnicom's investment will enable Wolff Olins to make a quantum leap forward in the...
- ANALYSIS: Will it run the distance?(Wolff Olins designed 2012 branding)
- Magazine article from: Design Week June 14, 2007 700+ words
...grand declaration at the launch of the Wolff Olins-designed 2012 branding to 'let yourself...buoyancy and poise from the ranks of Wolff Olins and the Olympic 2012 organisers, who...the Games. 'Don't underestimate Wolff Olins,' he says. Wolff Olins has not been...
- CLOSE-UP: NEWSMAKER - WOLFF OLINS. Wolff Olins' D&AD award reflects shift in ad...
- Magazine article from: Campaign June 6, 2003 700+ words
...curious, therefore, that the founders of Wolff Olins, whose work includes everything from...say the 20-year stand-off between Wolff Olins and D&AD sprang from a time...the pair, remembers his first job at Wolff Olins in the mid-80s when Olins, with his...
- Opening the door to opportunity: Wolff Olins managing director Charles Wright...
- Magazine article from: Design Week Exon, Mike March 16, 2001 700+ words
...News that independent brand consultancy Wolff Olins has been in discussions with "potential...overlooked by Wright. His management team at Wolff Olins will not have been short of offers over...partnership arrangements are nothing new to Wolff Olins. A third of the company is ...
- More Differentiation, More Margins, Says Goldman Sachs/Wolff Olins.
- Press release article from: PR Newswire September 27, 2005 700+ words
...handset sector. Charlie Stott, Senior Consultant at Wolff Olins, says: "This proves beyond reasonable doubt...than this first snapshot of the market. About Wolff Olins Wolff Olins (http://www.wolffolins.com/) are brand...