AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

MEDIA: SPOTLIGHT ON OUTDOOR - Musical chairs in the outdoor market as shops consolidate.

Campaign

| June 06, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The outdoor planning and buying sector was due for a reshuffle.

It's a small world, the business of outdoor media planning and buying.

Last week, this world and its population of specialist companies saw a brief but intense round of musical chairs, the inevitable and long-awaited response to a number of consolidation pressures. Central to all this is a company called Outdoor Connection, an outdoor media planning specialist previously owned by the Omnicom agencies OMD and PHD plus a privately owned company called Alban Communications.

Outdoor Connection's future has been uncertain since November, when OMD moved its outdoor planning and buying into the Aegis-owned specialist Posterscope. Last week, both OMD and Alban sold their shares in Outdoor Connection to another privately owned outdoor specialist, Poster Publicity.

Meanwhile, Alban's divorce from Outdoor Connection confirmed the demise of Blade, the Alban-owned buying-only unit that bought for Outdoor Connection and Concord (a planning unit also owned by Alban), plus small bits of third-party business.

In Blade's place, we now find Helix, a joint venture between Alban and IPM (an Interpublic outdoor planning unit). Concord's and IPM's roles as planners will be unaffected. This deal merely guarantees them a measure of buying clout.

So, how significant are these moves? One of the factors is undoubtedly the continued determination of WPP to move all its outdoor business into Portland (an outdoor specialist owned, unsurprisingly, by WPP). The latest manifestation of this came back in December when Media-edge:cia moved all of its pounds 37 million outdoor business into Portland. CIA had previously used Outdoor Focus - but the move effectively killed this company off. So that had a significant knock-on effect.

Related articles from newspapers, magazines, journals, and more
MEDIA BRIEFS: OMD and Alban sell stake in Outdoor Connection.(Brief Article)
Magazine article from: Marketing June 5, 2003 700+ words
OMD and Alban Communications have sold their combined two-thirds stake in outdoor planning specialist Outdoor Connection to Poster Publicity. PHD retains its one-third stake. Outdoor Connections will use Poster Publicity for all its media buying.
Alban reels as rival wins briefs.(Alban Group loses two big contracts to...
Magazine article from: Marketing Week Barrett, Lucy November 14, 2002 700+ words
...Walker Media. Outdoor Connection, which is half-owned by Alban and half...advertising. Alban's buying...behalf of Outdoor Connection and Concord...pounds to Alban. The decision...Omnicom agency Outdoor Connection was made...
Alban Communications readies itself for a joint venture with IPM.(Helix)(Brief...
Magazine article from: Campaign May 30, 2003 700+ words
...buying specialist Alban Communications have...poster-buying company Outdoor Connection. Alban is forming a new venture...chief executive of Alban, denied this was...poster buying out of Outdoor Connection and into the Aegis...
Alban Group loses AGBP20m in billings to rival operators.
News wire article from: Europe Intelligence Wire November 14, 2002 700+ words
...following a pitch for the business. Sister Alban company Outdoor Connection, a joint venture between Alban and Omnicom, has also lost the planning...which has also moved to Posterscope. Outdoor Connection chief executive Carole Kerman has described...
The Alban Group.(Brief Article)
Magazine article from: Marketing July 6, 2000 700+ words
The Alban Group has promoted Brett Horton...central account group services across Alban, Blade GB, Concord, Outdoor Connection and Outer Space. He was previously marketing manager for Alban Communications and joined the company...
Alban Towers gets 3rd shot.(Charles E. Smith Residential Realty to buy into the...
Magazine article from: Washington Business Journal Harris, Pat Lopes July 2, 1999 700+ words
...buy its way into a partnership that owns Alban Towers, a massive, historic complex in...But he said his company intends to return Alban Towers to its original grandeur and purpose...plans to take on the project. Although Alban Towers was built to house D.C.'s upper...
Alban Equipment is sold to national rental retailer.(United Rentals North...
Magazine article from: Business First-Columbus Hoke, Kathy April 16, 1999 700+ words
...sell to a fast-growing national firm. Alban Equipment Co. completed its sale March...in Ohio. The deal has turned Roger C. Alban from president of a family-owned business...of nearly 500 United Rentals branches. Alban, 50, will run the McKinley Avenue office...
The Olympus of Oaxaca: the remains of impressive Zapotec temples and pyramids...
Magazine article from: Americas (English Edition) Alexander, Marc September 1, 2005 700+ words
...genuinely great. Such a place is Monte Alban, once the ceremonial capital of Mexico...an artificially leveled plateau, Monte Alban was founded some five hundred years before...the Zapotec made a mass exodus from Monte Alban. Today, the reasons for its decline and...
Financial woes close private school St. Alban's.
News wire article from: Fort Worth Star-Telegram (Fort Worth, TX) August 2, 2007 700+ words
...Shurley Aug. 2--ARLINGTON -- St. Alban's Episcopal School, one of Arlington...oversee the school, but officials at St. Alban's Episcopal Church notified the diocese...the decision Tuesday, she said. St. Alban's offered classes for students in preschool...
The shadow of Monte Alban: politics and historiography in Postclassic Oaxaca,...
Magazine article from: Journal of the Royal Anthropological Institute BALKANSKY, ANDREW K. March 1, 2001 700+ words
...amp; MICHEL OUDIJK. The shadow of Monte Alban: politics and historiography in Postclassic...collapse of the Zapotec capital at Monte Alban (AD 800), the Valley of Oaxaca and nearby...aside, Jansen's premise is that Monte Alban, even after its collapse, remained a...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA