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MEDIA HEADLINER: The People's quiet man looks to youth for more circulation.(new editor Mark Thomas reluctant to discuss to discuss plans for tabloid)

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| June 06, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

The People's new editor is a little reluctant to reveal his plans, Jeremy Lee says.

Mark Thomas, nine weeks into his editorship at The People, is unwilling to discuss the changes that he plans to make to his new charge, preferring to be judged on the results. 'I want the paper to do the talking,' he says.

Fair enough, but aside from a few adjustments to the editorial staff, including the hiring of two former News of the World journalists, and a new-look masthead, the main talking point thus far among the press buying world has been about The People's declining circulation.

After a period of apparent freefall, aided by the launch of the Daily Star Sunday, there is concern that the decline looks terminal. But after dramatic declines that saw the year-on-year January …

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