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Lloydspharmacy spots focus on dangers of over-exposure to sun.(Brief Article)
Mustoes is using a documentary style in its latest TV work for Lloydspharmacy, which highlights the high-street chemist's response to the dangers of over-exposure to the sun.
Three TV executions ape the BBC documentary series The Human Body, and are presented by Philippa Forrester. They inform the viewer that each year ten million Britons get sunburned and that this is a direct cause of skin cancer - 65,000 people develop skin cancer annually.
Because of this, and in response to research recommending the use of sun protection factor 15 and above, Lloydspharmacy has decided to cease sales of any sun-screen products, excluding cosmetics, with a protection factor below 15.
'Some people are still largely unaware of the damage that they can do to their health if they ignore basic sun-protection guidelines. As a retailer of sun creams we're trying to do something about ...
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