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Docklands Museum juxtaposes images of past and present.(in advertising campaign)(Brief Article)
Saatchi & Saatchi has combined images of London past and present to promote the opening of the capital's Docklands Museum.
The three press and poster executions use manipulated versions of works of art depicting early images of the Docklands area with a modern landmark superimposed.
'We based the campaign on real images that can be seen in the museum and added present-day imagery,' Ajab Singh, an art director on the campaign, said.
One of the executions shows the Docklands ...
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