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Bobcat Safaris ridicules British cows.(Brief Article)
Euro RSCG Wnek Gosper has unveiled a light-hearted poster campaign aimed at inspiring British holidaymakers to go on safari.
The six-sheet campaign on behalf of the UK tour operator Bobcat Safaris looks to promote an array of specialist adventure tours by poking fun at the lame collection of wildlife on offer in Britain.
The suggestion is that these are dull and 'rubbish' in comparison with the range of animals that can be found on an African adventure holiday or wilderness experience.
In one of the executions, the image of a standing cow and a sitting cow are accompanied by the slogan: 'They stand or they sit. British animals are rubbish.
'For safari holidays, visit www.letsgobobcat.com.'
Another of the posters, which are all ...
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