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Euro RSCG ads extend use of Cirio's sauces.(Brief Article)
Euro RSCG Wnek Gosper is attempting to encourage people to use Cirio Del Monte pasta sauces on foods other than pasta in its latest press advertising.
Euro RSCG has produced three executions showing how versatile the pasta sauce is for all Italian cooking. The ads show the Cirio sauce being used on a variety of different non-pasta food dishes while disgruntled pasta shapes show their anger and shock at being neglected.
In one execution, three penne pieces are huddled around a burning brazier because the pasta sauce is being used on a chicken dish. The headline reads: 'Make your pasta feels neglected. Use Cirio with chicken.' Other executions show penne sobbing and packing up their suitcases to leave home as they realise that they have become redundant.
Merry Scott-Jones, the account director at Euro RSCG, ...
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