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O2 uses TV and print to push multimedia mobile applications.(Brief Article)
The mobile phone operator O2 is launching a campaign to promote its new universal menu service, O2 Active.
A 40-second TV spot, made by Vallance Carruthers Coleman Priest, will be accompanied by an outdoor poster campaign.
The ad breaks on 6 June and features hooded figures so engrossed in what they are doing that they are oblivious to their surroundings.
It is not until the closing shot that the viewer sees the characters are playing with their mobile phone handsets. A voiceover states: 'Get into O2 Active.'
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