Nationwide TV spots focus on fair treatment for customers.(TV and press campaign launched)

Nationwide is launching a pounds 15 million TV and press campaign to convey the message that its current account and mortgage products offer good rates to all.

Leagas Delaney has created two TV commercials that use complex production techniques to show different stages of the house-buying process and various ways a young woman uses her current account.

The TV ads, which break during the next month, will be supported by a national press campaign that will highlight the rates on offer from Nationwide. The mortgages ad breaks on 9 June and the current account ad on 9 July.

Leagas' mortgage spot uses a multi-layering technique to show a couple's lifetime of house buying within a few seconds. The voiceover explains that consumers will get low rates 'whether you're a first- or fifth-time buyer'.

Both TV ads support the central Nationwide brand promise of 'proud to be different'. The current account ad shows a young woman in different shopping moods, building to the stage where we see four versions of her on screen simultaneously.

The commercials are the directorial debut of Olivier Gondry, the brother of Michel Gondry, through Partizan London and Paris. They were written by Rob Burleigh and art directed by David Beverley.

Olivier Gondry worked on the post-production of the Kylie Minogue video Come Into My World, which was directed by his brother. It used a similar multi-layering technique to show Kylie in different scenes ...