AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

REVIEW: BSkyB considers expanding its in-house advertising.(Brief Article)

Campaign

| June 06, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BSkyB is considering expanding its in-house advertising unit to make low-cost ads for outside clients. Dawn Airey, the managing director of Sky Networks, wants BSkyB ...

Related articles from newspapers, magazines, journals, and more
Creative House Advertising and The Public Relations Group Inc. join forces.
Press release article from: PR Newswire December 19, 1990 700+ words
CREATIVE HOUSE ADVERTISING AND THE PUBLIC RELATIONS GROUP...PRNewswire/ -- Creative House Advertising, Inc. (CHAI) and The Public...Public Relations Group. Creative House Advertising, Inc. is a 26-year-old...
FONAR Increases in-House Advertising Capability; Hires Creative Director of...
Press release article from: Business Wire February 12, 2007 700+ words
...Mr. Attea will hold the newly created position of Vice President of Advertising. He will head FONAR's new in-house advertising agency and be responsible for the strategic and creative development of FONAR advertising. The FONAR In-House Agency...
CompuServe Creates In-House Advertising Sales Team; New Direct Mail,...
Press release article from: Business Wire September 17, 1997 700+ words
...COLUMBUS, Ohio--(BUSINESS WIRE)--Sept. 17, 1997--CompuServe today announced the creation of an in-house advertising and online commerce sales and account management team, a new advertising price structure, and a direct mail and...
In-house advertising key at Cumberland. (Cumberland Drugs)
Magazine article from: Chain Drug Review September 27, 1993 700+ words
MONTREAL -- Like most major retail chains, Cumberland Drugs does its share of print and radio ads. But the aggressive, promotion-oriented chain takes those efforts one step further: it operates its own in-house "radio station" and publishes a quarterly full-color, glossy magazine that includes
"Anti-Bleak House": advertising and the Victorian novel.
Magazine article from: Narrative Steinlight, Emily May 1, 2006 700+ words
INTRODUCTION Allow me to begin by deferring all questions concerning the value of the archive, the uses and abuses of historical materialism, and problems of method in general; these questions will return, no doubt, but for now I would like to posit, provisionally, a contemporary reader--a naive
DIRECTV Creates In-House Advertising Sales Team.
Press release article from: Business Wire November 7, 2006 700+ words
Former Twentieth Television Team Takes New Roles at DIRECTV EL SEGUNDO, Calif. -- Signaling an aggressive, new strategy to generate more national ad sales and revenue, DIRECTV, Inc., the nation's leading satellite television service provider, is streamlining its advertising sales division by
DIRECTV creates in-house advertising sales team.(CORPORATE PROFILES)
Magazine article from: Response December 1, 2006 700+ words
DIRECTV's newly integrated ad sales area brings together experience and relationships, along with internal influence to create a powerful team. "Fully in-sourcing our ad sales team enables DIRECTV to implement an aggressive new advertising sales strategy, with more control and better efficiency,"
DirecTV Creates In-House Advertising Sales Team.
Newspaper article from: Satellite News November 13, 2006 700+ words
In a move designed to signal an aggressive, new strategy to generate more national ad sales and revenue, DirecTV announced Nov. 7 it is streamlining its advertising sales division by bringing the entire operation in-house. DirecTV will combine its existing advertising sales team with a group of
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA