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Chris Barraclough, the former chairman of Proximity London, is to launch a creatively driven direct marketing agency next month.
Barraclough Edwards Chamberlain will open in the first week of July and already has clients on board. Barraclough is joined by his creative partner, Steve Edwards, and the EHS Brann account director, Nic Chamberlain.
Chamberlain first worked with Barraclough eight years ago, when he joined Barraclough Hall Woolston Gray - the agency that later became Proximity - as a graduate.
The start-up will aim to forge closer working relationships between creatives and clients, enabling the latter to become more involved in the production of work.
To facilitate this, all of the agency's clients will have a ...