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Abbey National moves media into MindShare.(media account)(Brief Article)
Abbey National has terminated its 16-year relationship with Carat and, following a brief review, shifted its pounds 27 million media account into MindShare.
The review was overseen by the Abbey National chief executive, Luqman Arnold, without the assistance of the bank's marketing department and was turned around in just two weeks.
Carat, MindShare, Manning Gottlieb OMD and Initiative Media were given three days' warning of the review before being invited in to present their credentials to Arnold and the director of product strategy, Gary Hockey-Morley, at a short meeting.
The media review mirrored the creative review held in April - Arnold ended Euro RSCG Wnek Gosper's nine-year tenure on the account and handed the brief to TBWA/London in a review completed in less than a week and also without the input of his marketing department.
MindShare will work alongside TBWA, Wolff Olins - which was appointed to review brand ...
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...decision technology, announced today that Abbey National plc has selected Fair, Isaac Decision...the UK with 15 million customers, Abbey National joins a rapidly growing roster of 25...delivery channels and software platforms. Abbey National can quickly design and implement ...
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