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CHI to reposition Anchor with pounds 7m adspend.(Clemmow Hornby Inge has won Anchor Butter's advertising account)(Brief Article)
Clemmow Hornby Inge has won Anchor Butter's advertising account with the brief to raise its profile as a traditional, but healthy, butter product.
Anchor is backing the relaunch with a pounds 7 million spend, almost doubling its pounds 4 million investment in advertising of last year.
The agency won the pitch after seeing off competition from BMP DDB and M&C Saatchi.
WCRS, the four-year incumbent on the business, pitched to retain the account. The agency brought Anchor back to TV screens after a two-year break with a campaign that highlighted how New Zealand cows are reared free from chemicals. Before that, Saatchi & Saatchi had held the account for 14 years.
Over the past two years, sales of Anchor's spreadable butter have ...
- IN BRIEF: CHI retains account for Anchor.(Clemmow Hornby Inge)(Brief article)
- Magazine article from: Marketing Week June 8, 2006 700+ words
Clemmow Hornby Inge has retained the #7m advertising account for Anchor butter following a three-way pitch against DDB London and Wieden & Kennedy. The two agencies are continuing to pitch for the...
- CHI New York? Best Buy taps U.K.'s hot indy shop; If work for retailer goes...
- Magazine article from: Advertising Age Hall, Emma December 4, 2006 700+ words
...HALL ehall@crain.com [london] U.K. shop Clemmow Hornby Inge hopes its U.S. debut-a campaign for the New York launch...including Toyota Europe and Toyota GB, Britvic's Tango, Anchor Butter, The Daily Telegraph, and British Gas. fast ascent The...
- CHI: To the victor, the spoils?(advertising agency Clemmow Hornby Inge's...
- Magazine article from: Marketing Week Singh, Sonoo April 26, 2007 700+ words
The Clemmow Hornby Inge sale saga reached a bruising climax last week as agency network WPP...on top in this tussle. Sonoo Singh reports Rumours of a Clemmow Hornby Inge (CHI) sale have been circulating since 2005, with the advertising...
- Clemmow Hornby Inge. (Digests).(advertising account with RBS Advanta)(Brief...
- Magazine article from: Marketing Week November 28, 2002 700+ words
Clemmow Hornby Inge (CHI) has poached RBS Advanta's [pounds sterling]m advertising account from Wieden & Kennedy. CHI was one of the agencies that pitched for the account when it was up for review in October 2001.
- Clemmow Hornby Inge, DFGW and Fallon are on the shortlist for BT's third...
- Magazine article from: Marketing Week February 27, 2003 700+ words
Clemmow Hornby Inge, DFGW and Fallon are on the shortlist for BT's third 'ideas' agency. The successful agency will work alongside incumbents St Luke's and Abbott Mead Vickers.BBDO.
- Clemmow Hornby Inge has created a television campaign for Carphone Warehouse...
- Magazine article from: Marketing Week February 26, 2004 700+ words
[ILLUSTRATION OMITTED] Caption: Clemmow Hornby Inge has created a television campaign for Carphone Warehouse featuring Mowbli, the animated mobile phone, and his owner. They are...
- Analysis: Clemmow Hornby Inge mulls Bollore's proposal.(owner Vincent Bollore )
- Magazine article from: Marketing Week February 15, 2007 700+ words
Clemmow Hornby Inge, one of the UK's most successful independent advertising agencies, says it is talking to a number of holding companies about...
- Safeway.(selects Clemmow Hornby Inge as new ad agency)(Brief Article)
- Magazine article from: Grocer July 20, 2002 700+ words
Safeway has appointed a new advertising agency, Clemmow Hornby Inge. It will take over from incumbent Bates 141 in September. Safeway denies it is planning to return to TV advertising.
