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Virgin Holidays campaign attracts families.(Brief Article)
Virgin Holidays is attempting to attract more family travellers to Florida and the Caribbean with its latest integrated campaign.
Claydon Heeley Jones Mason has created direct mail, door drop and radio work for Virgin Holidays that uses the strapline 'I want' to emphasise how a Virgin holiday puts children first.
The campaign is nationwide but is especially targeted at families around 'gateways' to Florida and the Caribbean such as London and Manchester.
Radio aims to remind people of the direct marketing and increase response.
Direct mail opens to show a shot of four children by a swimming pool, each with a different need. One girl is pictured saying: 'I want to drink Coke 'til I burp' and another says: 'I want Dad to hire a big ...
- Kitcatt Nohr beats two to 3m [pounds sterling] Virgin Holidays.(News)(Kitcatt,...
- Magazine article from: Marketing Week May 6, 2004 700+ words
Virgin Holidays is set to appoint integrated agency...involving two other unnamed agencies. Virgin Holidays sales and marketing director Kathryn...been working with Claydon Heeley Jones Mason. Virgin Holidays' most recent campaign, featuring...
- Claydon Heeley Jones Mason.(outdoor campaign)
- Magazine article from: Marketing Week January 29, 2004 700+ words
Claydon Heeley Jones Mason has created an outdoor campaign for Virgin Holidays. One execution highlights the liberating feeling of booking a holiday with the strapline: 'Ugh, That's an ugly baby."
- Virgin Holidays launches biggest digital campaign.(Marketing)
- Magazine article from: New Media Age December 11, 2003 700+ words
...travel industry. Virgin Holidays is emailing details...destinations--to the Virgin Holidays and Virgin.com email...agency Claydon Heeley Jones Mason, will receive a 200...the flexibility of Virgin Holidays' product. The agency...
- Virgin Holidays circulates viral game to bolster data.(news)(Brief Article)
- Magazine article from: Precision Marketing Balmond, Sarah December 12, 2003 700+ words
Virgin Holidays is rolling out its biggest...targets in various exotic Virgin Holidays destinations. Each player...handled by Claydon Heeley Jones Mason. A spokeswoman for the...the game is to reflect Virgin Holidays' offering of tailor...
- Virgin Holidays unleashes Big Snow campaign.(news)(Brief Article)
- Magazine article from: Precision Marketing October 24, 2003 700+ words
Virgin Holidays is launching a range of direct marketing...has been devised by Claydon Heeley Jones Mason and encourages consumers to make a...out. A spokesman for Claydon Heeley Jones Mason says: "The campaign underpins Virgin...
- Virgin Holidays targets families in mail blitz. (News).(Brief Article)
- Magazine article from: Precision Marketing June 6, 2003 700+ words
Virgin Holidays is launching a raft of direct marketing activity to promote summer...combat a long-haul slump. The campaign, devised by Claydon Heeley Jones Mason, backs Virgin's outdoor "The label says it all" campaign launched...
- Virgin Holidays launches drive to boost sales. (News).(Brief Article)
- Magazine article from: Precision Marketing January 17, 2003 700+ words
Virgin Holidays is running a [pounds sterling]1.25m campaign to promote its range...destinations. The four week initiative, developed by Claydon Heeley Jones Mason, will feature 48-sheet posters and responsive press and radio ads...
- PM awards nominees revealed.(Claydon Heeley Jones Mason)(Craik Jones Watson...
- Magazine article from: Precision Marketing March 31, 2006 700+ words
...Agency of the Year are: Claydon Heeley Jones Mason, Craik Jones Watson Mitchell Voelkel...House.co.uk, The Guardian and Virgin Holidays. Nominations for Client Marketer of...David Coutts, marketing director at Virgin Holidays. The awards will be presented on June...