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MCBD uses Father's Day to target sons of Bell's whisky lovers.

Campaign

| June 06, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

A father and son with over-sized chins feature in Miles Calcraft Briginshaw Duffy's latest television campaign for Bell's whisky.

The 30-second spot is timed to coincide with Father's Day to target the grown-up sons of Bell's core whisky drinking market.

The ad shows a man at home reading a newspaper. The doorbell rings and his wife goes to let in the visitor, their son. As the son walks in, carrying a bottle of Bell's whisky, he is ...

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