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<a href="http://www.accessmylibrary.com/article-1G1-102834324/granada-hands-its-engie.html" title="Facts and information about Granada hands its Engie Benjy brand to ZenithOptimedia.(Granada Media signed ZenithOptimedia to handle media planning and buying brief to promote brand)(Brief Article)">Granada hands its Engie Benjy brand to ZenithOptimedia.(Granada Media signed ZenithOptimedia to handle media planning and buying brief to promote brand)(Brief Article)</a>
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Granada hands its Engie Benjy brand to ZenithOptimedia.(Granada Media signed ZenithOptimedia to handle media planning and buying brief to promote brand)(Brief Article)
Granada Media has signed ZenithOptimedia to handle media planning and buying for a pounds 2 million brief to promote the Engie Benjy brand, which ITV hopes will become the new Teletubbies.
The agency's role is to handle media planning and buying for campaigns to back the spin-off merchandising from the Engie Benjy programme, the latest pre-school children's hit on CITV.
ZenithOptimedia won the business after a pitch process against at least two other agencies. It will plan and buy across various media, including outdoor, but there is unlikely to be any advertising on ITV.
The launch of the Engie Benjy consumer toy range will take place this autumn. The licensing programme includes 20 categories which cover books, computer software, jigsaw puzzles and clothing.
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