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Cannes festival instigates student training programme.(Cannes International Advertising Festival)
The Cannes International Advertising Festival is introducing a high-level training programme for the best creative students from around the world.
The Lions Academy will be launched at this month's festival as part of the event's 50th anniversary celebrations. It will provide a one-week training and educational programme to between 20 to 30 students from different countries.
Industry figures including Michael Conrad, the former worldwide chief creative officer of Leo Burnett, and Bob Isherwood, the worldwide creative director of Saatchi & Saatchi, are involved with the Academy. Conrad will act as dean of the Academy for its first three years and Isherwood will deliver a tutorial at this year's training course.
The festival has recruited its first wave of students for the week-long programme that will run at this year's festival. Colleges, universities and other contacts of the festival put forward names of outstanding students for consideration. The Academy is focused on students aged 18 to 23 studying advertising, marketing, ...
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