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Hyundai in talks with agencies over below-the-line ad account.(Brief Article)
The Korean car manufacturer Hyundai is talking to agencies about its below-the-line advertising business.
At present, the account is with the direct agency Clark McKay & Walpole.
Hyundai is in the process of drawing up a long list, although it is unclear whether the incumbent agency will be included on it.
The review is not thought to affect the rest of the Hyundai roster. At present, the company uses Leagas Delaney for its above-the-line marketing. PHD and ZenithOptimedia UK take care of the company's media planning and buying.
Last October, Hyundai appointed the former Rolls Royce global marketing chief, Jim Campbell, as its new marketing director. This followed the sudden ...
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