AMV grabs Royal Mail and Tetra Pak activity.(Abbott Mead Vickers BBDO awarded advertising accounts)(Brief Article)

Abbott Mead Vickers BBDO this week celebrated two new-business wins with combined billings of pounds 24 million.

The agency triumphed in the four-way pitch to secure the pounds 4 million Tetra Pak account. It beat Clemmow Hornby Inge, McCann-Erickson and DFGW to the brief to turn Tetra Pak into a consumer brand while improving its image in the eyes of its business customers.

Separately, Royal Mail has confirmed the appointment of AMV and its sister Omnicom shops Proximity and Wolff Olins to handle its communications.

The above-the- line work is worth pounds 20 million.

Last month, Royal Mail announced it had ruled out WPP, M&C Saatchi and Grey Worldwide from the pitch for its integrated account. Omnicom's presentation was the only one put forward for a second round of research. The results of this research led to the consortium's final appointment this week.

The incumbent, Bates UK, failed to make the shortlist when Royal Mail launched the review at the end of February.

Farah Ramzan, the managing director at AMV, said: 'For Royal ...