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Agencies line up for Dulux, Cuprinol and Polycell media brief.(ICI reviewing accounts)(Brief Article)
ICI is reviewing its pounds 6 million Dulux, Cuprinol and Polycell media accounts with a view to centralise the brands into one agency.
PHD is the incumbent on Dulux, which makes up the bulk of the account, while Carat handles the media for the Polycell and Cuprinol ranges.
'We have very good relationships with both our agencies and they will be invited to repitch. However, we're not closing the door to other applicants at this stage,' Phil Kent, the communications director at ICI Paints, who is overseeing the review, said.
The media review follows January's appointment of the Sandom Group to handle the Cuprinol account. It moved from the Bristol-based Bacon Caldow Loney O'Connell.
ICI is currently in the throes of reviewing Dulux's digital creative account. The core creative account, split between Abbott Mead Vickers ...
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