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Entertainment's Power Broker; Aim High: Lew Wasserman's drive helped steer his career up the charts.(LEADERS & SUCCESS)
Byline: CURT SCHLEIER
For Lew Wasserman, no task was too menial.
Wasserman knew that in the competitive world of entertainment, a key to advancement was being noticed. So when he joined the Music Corp. of America (MCA) talent agency in Los Angeles, he volunteered for every drudgelike task.
When director George Sidney was planning a promotional event in the Los Angeles Coliseum for his film "Gone With The Wind," he had a pile of errands he needed done: making arrangements for a marching band here, an Air Force flyover there, pink lemonade at the festivities.
There were 20 people at the planning meeting, but every time he mentioned a chore only one volunteer's hand went up. It was Wasserman's.
Later, Sidney asked who the tall, skinny guy was with the go-getter attitude. "There were a lot of fellows ahead of him (in seniority), but he was just faster and sharper," Sidney said.
With that kind of can-do approach, Wasserman worked his way up from publicist to president and chief executive at MCA and one of the entertainment industry's foremost power brokers.
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