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Venice trademarks lion logo.

Intellectual Property & Technology Law Journal

| May 01, 2003 | Josephberg, Kara; Pollack, Jane; Victoriano, Jenna; Gitig, Oriyan; van Nes, Alexandra D.; Wagner, Scott N. | COPYRIGHT 2003 Aspen Publishers, Inc. (Hide copyright information)Copyright

The city of Venice has a new trademark logo: a one-winged, burgundy lion's face over a golden letter "V." Spurred by the success of "I Love NY" in the Big Apple, the city hopes the trademark will raise money to repair cobblestone streets, clean the lagoon, and fortify the islands against erosion. The winged lion has been a symbol of Venice for hundreds of years.

Venice Mayor Paolo Costa announced the design on February 14, 2003. He and Philippe Starck, a French architect who has become a …

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