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The Road Less Traveled.(France toiurism policy)

Newsweek International

| May 26, 2003 | Foroohar, Rana; Krieger, Liz; Lin-Liu, Jen; Kolesnikov-Jessop, Sonia; Cochrane, Joe; Murphy, Colum | COPYRIGHT 2003 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Desperate times call for desperate measures. In France this summer, that means being downright friendly to tourists-- something that doesn't come naturally to every cafe waiter and concierge in Paris. So, in an effort to bolster tourism, the French have launched the "Bonjour!" campaign. Nearly 6,000 billboards emblazoned with the greeting are now scattered around the country, reminding locals to extend a warm welcome to visitors. Meanwhile, the French Tourist Office is offering 60,000 tourism professionals lessons on how to smile brighter and provide better service. "We want people to be nicer, especially to Americans," says the office's director-general, Jean- Philippe ...

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