SeaChange, MSOs eye ad technology. (Marketing & Advertising).

SeaChange International Inc., already entrenched in the digital ad-insertion. market, is now intent upon expanding orders for digital-into-digital insertion technology.

And although that and other future forms of advertising -- like addressable, interactive and video-on-demand spots -- won't become significant revenue streams for cable operators for years, SeaChange is also calling MSO attention to its technology for those applications.

CAB TOPIC: 'TSI'

The ability to insert ads digitally into digital-tier streams -- a.k.a. Digital Program Insertion or, as SeaChange dubs, it "Transport Streams Insertion" (TSI) -- was scheduled to be a main topic at …