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SeaChange International Inc., already entrenched in the digital ad-insertion. market, is now intent upon expanding orders for digital-into-digital insertion technology.
And although that and other future forms of advertising -- like addressable, interactive and video-on-demand spots -- won't become significant revenue streams for cable operators for years, SeaChange is also calling MSO attention to its technology for those applications.
CAB TOPIC: 'TSI'
The ability to insert ads digitally into digital-tier streams -- a.k.a. Digital Program Insertion or, as SeaChange dubs, it "Transport Streams Insertion" (TSI) -- was scheduled to be a main topic at …