EMI rallies around Robbie's US quest despite chart dive. (International).

EMI and IE Music remain determined to revive the fortunes of Robbie Williams' Virgin US-released Escapology album Stateside, despite its dramatic fall of more than 100 places to 157 a fortnight after its release.

A raft of TV appearances and further radio promo in the coming weeks are planned to raise the profile of the singer, including scheduled spots on the Jay Leno and Craig Kilborn shows next week.

While Escapology got off to a strong first-week start, debuting at 43 to provide Williams' highest yet Billboard 200 position, it dropped to 104, before falling again to 157 last week.

Meanwhile, at radio the lead-off single Feel has gained core support from adult contemporary and Triple A stations in Boston, San Francisco and San Diego, but has still to find its feet with programmers in the key territories of New York and Los Angeles.

Boston's WBMX assistant programme and music director Mike Mullaney says, "In the UK, people have a different level of love for pop music than in the US--if you look at what Top 40 radio is playing at the moment, what Robbie is doing is really not happening there."

The adult contemporary station, which was one of the earliest supporters of Feel, and previously backed Millennium and Angels, has played the track more than 200 times, but Mullaney admits it has seen a "good reaction, not a great one" from its audience.

"We had a private concert in Boston with about 90 people and what it showed was that his ...