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Download dawn gathers pace: EMI unveils extensive pre-release plans ...
EMI's ground-breaking online programme launches this week with a line-up of pre-release downloads including tracks by Dandy Warhols, Jamelia, Yoko Ono and KV5.
The pre-release strategy, which will offer tracks as downloads at the moment they go to UK radio, forms a key part of the major's groundbreaking Europe-wide download offer unveiled last week and which goes live today (Monday).
The offer encompasses:
* 140,000 tracks by 3,000 artists;
* deals through OD2 with UK online retailers including MTV, HMV, Tiscali, Freeserve and dotmusic, with VideoTV set to come on board; and
* 50 pre-release downloads across Europe over the next month.
The programme represents a massive expansion for the major in terms of repertoire, artists available and usability, and gives greater flexibility to consumers, who will be able to burn EMI tracks onto CD-R and copy them to portable devices for the first time.