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Return of the Opel? GM honchos may rekindle Euro brand in U.S.(News)(General Motors may reintroduce the Opel brand in North America)

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| May 12, 2003 | Davis, Matt | COPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: MATT DAVIS

Opel sources in Germany tell us that soon after the September Frankfurt show, Opel design chief Martin Smith and GM Europe boss Mike Burns will approach GM North America to restart the flow of Opel models into the North American market. Opel last sold cars in the United States in the late 1970s.

Sources say the case will be made to bring the Opel Signum and Vectra wagon to North America, with more models to follow. In Frankfurt, Opel will show the large Vectra wagon, as well as the five-door version of the GTC Geneve three-door unveiled in Geneva in March and due to become the 2005 Opel Astra.

As with GM North America's dealings with Holden in Australia for ...

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Source: HighBeam Research, Return of the Opel? GM honchos may rekindle Euro brand in...

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