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Coca-Cola GB is launching its US-produced 'real' campaign, created by Berlin-Cameron/Red Cell, in the UK. The first spot to air will feature the Friends star Courtney Cox Arquette.
The 30-second ad breaks on 16 May and will run throughout the summer.
It features Arquette and her husband, David, at home. David is playing his pinball machine and is offered a glass of Coke by his wife. However, she realises she only has one bottle left and tricks him by filling his glass with ice and saving most of the drink for herself.
The 'real' campaign features celebrities behaving 'normally'. Another spot stars Penelope Cruz downing her bottle in one before …