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NEW MEDIA: I-RECALL - DOTCOM WEEKLY AWARENESS SURVEY.(Brief Article)

Campaign

| May 02, 2003 | COPYRIGHT 2003 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

 
Rank  Site             Agency/Media                     Adspend   Aware- 
                                                        Oct-Dec     ness 
                                                         pounds      (%) 
1     AOL              MWO/BBJ                        7,171,000       84 
2     Orange           Mother/MPG                    17,646,000       79 
3     BT               AMV/St Luke's/TAP             10,556,000       78 
4     Freeserve        M&C Saatchi/Walker Media       5,014,000       74 
5     Vodafone         J. Walter Thompson/OMD        17,929,000       70 
6     O2               VCCP/TAP                      11,630,000       68 
7=    Egg              Mother/MediaCom                  167,000       62 
7=    First Direct     WCRS/PHD                         512,000       62 
9     Intelligent 
      Finance          The Union/BLM Media            1,525,000       49  ...

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