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MEDIA CHOICE: Tracey Follows, the advertising manager at T-Mobile, applauds Honda's clever media planning of its latest Accord ad.(Brief Article)
'As a rule, I'm not a regular viewer of Channel 4's Full Metal Challenge but on Sunday I stumbled across it and was rewarded with another chance to see the brilliant new Honda Accord ad.
'As teams of hapless geeks tried, with varying degrees of success, to piece together their dream machines either side of the break, we saw how it should be done with this quite stunning piece of creative.
'At a time when there is so much mediocrity on TV, and when so many campaigns lack bravery and intelligence, it was refreshing to see such thoughtful placement of a distinctive ...
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