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<a href="http://www.accessmylibrary.com/article-1G1-101770594/proximity-vw-mail-targets.html" title="Facts and information about Proximity's VW mail targets high earners for Touareg marque.(agency targets professionals for Volkswagen's new luxury 4x4)(Brief Article)">Proximity's VW mail targets high earners for Touareg marque.(agency targets professionals for Volkswagen's new luxury 4x4)(Brief Article)</a>
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Proximity's VW mail targets high earners for Touareg marque.(agency targets professionals for Volkswagen's new luxury 4x4)(Brief Article)
Volkswagen is marking its entry into the luxury car market with a high-value mailing aimed at professionals.
The pack, created by Proximity London and designed to promote the company's new 4x4, the Touareg, will be sent to 150,000 architects, doctors, dentists and 4x4 drivers.
The pack aims to celebrate the Touareg's double life as both a luxury car and an offroad vehicle. The brochure features quality photographs of the car, shot in Scotland by the photographer Stuart Hall, juxtaposed with studio shots. These are encased by an outer pack that recreates the wood interior of the car.
To encourage response, a secondary mini brochure ...
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