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Lowe employs Vogue's Munro for Sure.(Vogue photographer Tom Munro; Lever Faberge's Sure for Women anti-perspirant)(Brief Article)
Lowe has commissioned the veteran Vogue photographer Tom Munro to shoot a print campaign to launch a variant of Lever Faberge's Sure for Women anti-perspirant.
More usually associated with sophisticated high fashion, Munro has been brought in to shoot the agency's debut work for Sure Crystal.
The product is being sold on the claim that, unlike its rivals, it doesn't leave white marks on dark clothing.
Initiative is planning and buying media for the campaign, which targets women aged between 18 and 35. It will run on posters and in UK magazine titles including Cosmopolitan, Hello!, Marie Claire and New Woman, and in other European markets .
The campaign is the latest in a series of initiatives to widen Sure's appeal. It is the biggest-selling deodorant in the UK.
The Sure Crystal work ...
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- Press release article from: Business Wire September 22, 2003 700+ words
...former Wireless Facilities Inc. President Tom Munro has joined Kineticom's advisory board...s growing team of advisors. "Adding Tom Munro to our advisory board gives us one of...first chief financial officer (CFO), Tom Munro successfully guided WFI through a highly...
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...service providers and business customers in the western U.S., today announced that its Board of Directors has appointed Tom Munro as a Director. Wally Griffin, Pac-West's Chairman and CEO, said, "We are delighted to have someone with Tom's extensive...
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Tom Munro has joined the advisory board of Kineticom. Munro is president of Wireless Facilities. Horst J. Pudwill has joined the board...
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- Magazine article from: Grocer March 29, 2003 700+ words
Sure Crystal antiperspirant From: Lever Faberge Aimed primarily at women, this Sure variant contains an ingredient called Clearex which is...
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...Fashion" portfolio shot by photographer Tom Munro that will appear in the September issues...exclusive products," Kornajcik says. "Tom Munro's photography, all the Neiman's...Avedon, Helmut Newton, Geof Kern and Tom Munro, who shot the current campaign. "The...
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...on the key functions of human resources and recruiting." "Tom Munro's strategic leadership has been an important catalyst for...Ashwill as WFI's new Chief Financial Officer, reporting to Tom Munro. As WFI continues to plan for its future, Terry brings a...
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- Magazine article from: San Diego Business Journal Randolph, Ned November 3, 2008 700+ words
...to be successful is really a fraction of that," says CEO Tom Munro, who expects 70 percent year-on-year growth in 2009 and...Headquarters: 6825 I Flanders Drive, San Diego 92121. CEO: Tom Munro. Description: Maker of security software for the pay TV industry...
- Verimatrix Invited to Speak at Digital Rights Strategies Fall 2007.
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CEO Tom Munro to Discuss Interoperability of Content Security in Home Networks at Premiere Digital Rights Conference Verimatrix: WHO: Tom Munro, CEO, is an experienced finance professional with more than 20 years...