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Oxfam calls for action not cash.(Brief Article)
Oxfam is breaking with tradition in new advertising that forsakes fundraising in favour of mobilising public support to halt inequalities in world trade.
The campaign adopts a no-nonsense approach to the problem, describing unfair trade as 'a flipping complicated issue' as it urges people to go online to sign a petition.
The initiative embraces national press, online banners, ambient media and SMS messages. It has been produced jointly by NoOne Design, part of the HHCL/Red Cell operation, and the environment marketing agency Killa Communications.
HHCL was assigned the business in March ahead of Team Saatchi and Oxfam's direct marketing agency, WWAV Rapp Collins.
The ...
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