Pimm's extends Harry push.(the Diageo Pimm's beverage to be marketed by Harry Fitzgibbon Simms character)(Brief Article)

Harry Fitzgibbon Simms, the gullible upper-class fop and ambassador for the Diageo Pimm's brand, returns to television screens this week in a new campaign through Mother.

The new work builds on last summer's launch of the Harry campaign and aims to dispel the notion that Pimm's - traditionally seen as the quintessential summer drink - should only be drunk when the sun comes out.

Harry appears in two new 30-second spots 'hurricane' and 'crusties', each of which tells the humorous story of how he and his Pimm's hamper overcome the elements during a typical English summer downpour.

One film shows Harry bringing refreshment to some sodden farmworkers, while a second execution has him doing the same for a group of 'crusty' tree protesters.

Harry is also set ...