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Agencies on alert as Smart calls review of pounds 2m creative.(DaimlerChrysler's Smart)(Brief Article)
The DaimlerChrysler-owned car brand Smart is reviewing its pounds 2 million creative advertising account, held by Maher Bird Associates.
It is understood the company has contacted around eight agencies to pitch for the business. MBA, which has held the advertising account since Smart launched in the UK in 2000, will repitch for the business.
MBA will continue to hold the business for Mercedes-Benz's after-sales service, trucks, vans, corporate and used cars.
The media planning and buying account, which is handled by DaimlerChrysler's agency BJK&E, will not be affected by the review.
The DaimlerChrysler head of marketing, Sam Bridger, who joined from the mobile operator Orange last year, ...
- True North Finalizes DaimlerChrysler Transition Agreement.
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...reached an agreement with DaimlerChrysler Corporation and Omnicom...portion of the Chrysler Group advertising account, which was shifted following...effective January 1, 2001. DaimlerChrysler has agreed to make payments...will be compensated by DaimlerChrysler for a portion of its ...
- Intel Moves Advertising Account from Utah Company to New York Firm.
- Newspaper article from: Knight Ridder/Tribune Business News Oberbeck, Steven April 4, 1999 700+ words
...said the business-to-business advertising account has grown rapidly. "When we looked...agency. Intel pulled its consumer advertising account from DSW Partners in November...While the loss of Intel's consumer advertising account led DSW to eliminate 23 jobs in...
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- Magazine article from: Crain's Cleveland Business Mooney, Barbara February 12, 1990 700+ words
...Wyse loses $5M Ohio Mattress advertising account Ohio Mattress Co. has yanked its $5-million advertising account from Wyse Advertising Co. and...Burnet will handle its national advertising account. Ohio Mattress was purchased...
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0765617293 Advertising account planning; a practical guide. Kelley, Larry D. and Donald...89.95 Hardcover HF5823 Written by a professor and an advertising account executive, this guide explains how to incorporate account...
- Blue Cross switches advertising account. (Blue Cross & Blue Shield of Chicago;...
- Magazine article from: Crain's Cleveland Business Mooney, Barbara January 14, 1991 700+ words
Blue Cross switches advertising account Blue Cross & Blue Shield of Ohio has moved its entire statewide advertising account to William Silverman and Co., a Cleveland-based public relations agency. William Silverman has handled public...
- Duracell Awards BBDO Advertising Account
- Press release article from: PR Newswire January 6, 1998 700+ words
...Duracell Inc. today announced that it has awarded BBDO its advertising account for the Duracell North Atlantic Group. BBDO will now...its merger with The Gillette Company (NYSE: G). The advertising account had previously been with Ogilvy & Mather (O&...
- Sears Business Systems Centers assigns advertising account to Ogilvy & Mather.
- Press release article from: PR Newswire March 7, 1984 700+ words
CHICAGO, March 7 /PRNewswire/ -- The advertising account of Sears Business Systems Centers has been assigned...New York taking over J.C. Penney's national advertising account. Sears currently operates 50 business systems centers...
- IN BRIEF: Heinz reviewing advertising account for Weight Watchers.(Heinz...
- Magazine article from: Marketing Week April 6, 2006 700+ words
Heinz is reviewing the #1.5m advertising account for Weight Watchers due to poor sales. It is not clear whether incumbent Leo Burnett is repitching. Copyright: Centaur Communications Ltd. and licensors
