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AOL UK aims to lure advertisers through cpd-travissully ads.(Brief Article)
AOL UK has widened its agency roster by appointing cdp-travissully to promote the benefits of interactive advertising and to boost online expenditure by advertisers.
The appointment does not affect the core AOL UK creative account, held by Mortimer Whittaker O'Sullivan. The news comes as AOL UK gears up for a pounds 20 million creative and media review.
A spokesman said the company awarded the interactive task to another agency because it wanted to target business people. AOL UK targets the consumer market using the 'Connie' character, a mainstay of its above-the-line advertising since 1998.
In its first work, cdp-travissully will produce a press campaign to run across specialist industry titles. However, the campaign is part of a long-term advertising strategy designed to attract more online advertising spend, which will be channelled through the agency, rather than MWO.
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