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Electronic Arts reviews pounds 34m pan-Euro account.(Brief Article)
Electronic Arts, the world's biggest video games maker, is talking to agencies. EA wants a fresh advertising perspective on its pounds 34 million pan-European advertising account.
It is understood that Soul has been called in to pitch jointly with Odiorne Wilde Narraway & Partners UK, EA's agency of record. Soul has presented creative work for a pan-European advertising campaign to launch one of the games manufacturer's biggest titles of the year.
Additionally, EA has held early-stage talks with Abbott Mead Vickers BBDO, which would be able to offer a strong European network.
EA is behind games including Harry Potter, Lord of the Rings and the cult-classic city design series Sim City. However, it is best known for its quality sports simulations, which are published under the EA Sports division.
OWN&P UK is the satellite office of EA's San ...
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