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I-level wins pounds 4m COI media planning and buying assignment.(Central Office of Information)(Brief Article)
COI Communications has appointed i-level to handle its pounds 4 million online media planning and buying account.
I-level will work across the entire COI portfolio after a pitch was called to streamline its online agency arrangements. The agency pitched against Profero, Starcom IP and ZenithOptimedia's Zed division.
Previously, COI has used a range of agencies to handle its online media. A separate pitch to build a roster of around six agencies to handle digital creative for COI assignments is still ongoing.
Jamie Galloway, the director of digital media at COI, called the pitches in January. His aim is to create a more structured system in COI's digital arrangements because its online spend ...
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