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OF FENCE-SITTERS AND FORERUNNERS (online advertisement segment to record 10% growth in global revenues at $6.2 billion during 2003).
(From India Business Insight)
Online advertising is re-emerging as a medium to reach the target audience.
It offers advantages of cost, target audience and measurability.
Online advertisements are cheaper than those in other mediums and their development expenses are also lower. This is because online advertisements work on a cost-plus pricing model, while advertisements in print and other media are value- based. Internet can target specific demographic, industry, geographic, behavioural, professional and company-specific audiences. …
