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Indiavision begins test run.

Asia Africa Intelligence Wire

(From Business Line)

THIRUVANANTHAPURAM, April 22. INDIAVISION, the latest entrant into the Malayalam satellite channel space where entrenched players are fighting to retain eyeballs, has started a formal test run prior to the full-fledged launch on July 14.

According to Dr M.K. Muneer, the State's Minister for Public Works and who serves as the Chairman of the managing body, Indiavision would be the first round-the-clock news channel in Malayalam to uplink from its own earth station.

Infotainment would be the USP for the channel, which promises to be 'different'. The test run is expected to help the channel remove the operational glitches, if any, …

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