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Playthings back issues
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Girl Powered Gifts.(Buyers guide)
May 1, 2009... By Karyn M. Peterson
Book-plus and novelty kits to dazzle and delight
No category of children's book is more at home at toy and gift stores than the so-called "book-plus" and novelty collections that more publishers are developing each year. They run the gamut from science to arts &...
Boosting The Bottom Line.
May 1, 2009... By Karyn M. Peterson
Impulse & novelty toys help retailers stay afloat in a trying economy
During times of prosperity, impulse and novelty toys primarily serve as a supplemental category for retailers, diversifying the merchandise mix and keeping a store's cash-wrap area exciting,...
What Works For Virtual Play?(Viewpoint essay)
May 1, 2009... By Scott Traylor
Questions to ask about Web-enabled toys
When toy companies talk about new toy products, there's often a lot of discussion around a toy's play patterns. What is it about the toy that resonates with a child? What play patterns will the toy tap into? Will the play...
Territorial Ambition.(Engage! Expo)(Column)
May 1, 2009... By Richard Gottlieb
It's time to ally with the virtual world industry
I was, for the second year in a row, speaking at Engage! Expo, the virtual worlds conference in New York. As I looked out at the audience, I noticed that there were almost no familiar toy industry faces. As a...
Cut Costs, Not Corners.
May 1, 2009... By Maureen McHale
'Invisible' tricks to trim packaging expense
Times are tight and everyone is looking for ways to cover increased production costs and safety testing. At the same time, now more than ever, your product needs to jump off of the shelf in order to compete for consumers'...