Japan Inc. articles

Recent articles from Japan Inc.

Message from the publisher.
July 1, 2008... Japan has to be one of the noisiest consumer markets in the world, with product messages coming at you from every imaginable surface, sight, sound, human interaction--and recently smell and taste. This of course is not a new thing and even hundreds of years ago, Japanese merchants were busy...

Message from the editor.(Editorial)
July 1, 2008... Dear Readers We took great pleasure in compiling and editing the articles in this month's magazine, our first issue as a monthly publication for quite a few years. With marketing as our focus we offer articles covering a range of hot topics. Industry expert, Andrew Till, explains how to...

Letters to the editor.(Letter to the editor)
July 1, 2008... Dear Editor I am writing in regards to last issue's 'Sending the Right Signals' article. Joseph Greenberg makes mention in paragraph two of what seems to be a uniquely Japanese 'shotgun approach' to sending products to market. I have long been dumbfounded at the amount of new products...

iPhone touches down.(Business Break)
July 1, 2008... Big news of late was the announcement in June by SoftBank that it will be bringing Apple's iPhone to Japan later this year. With the wild popularity of the iPod in Japan, there is bound to be a big rush on the phones when they come out. It will be interesting to see if this can be sustained...

Xenesys Inc.(Business Break)
July 1, 2008... A promising method of clean power generation called 'Ocean Thermal Energy Conversion' (OTEC) received a boost when Hyogo Prefecture-based Xenesys received a [yen]2 billion order for a power plant from the Kuwait National Petroleum company. Working closely with Saga and Kobe Universities,...