Franchising World articles from November 2004

Franchising World archives from November 2004

In this issue.(Editorial)
November 1, 2004... It was an awesome experience to witness democracy in action when nearly 300 Franchise Appreciation Day attendees took franchising's message of hope and opportunities to Capitol Hill Sept. 28. Armed with the International Franchise Association's...

Building a national brand: the four step cycle.(Growth, growth, growth: reaching the next level)
November 1, 2004... Dunkin Donuts. Marriott. Century 21. Incredible brands that bring images of market dominance, high quality, and mass appeal. Wouldn't you like your franchise company to be viewed as the dominant player in your segment with national and...

Are you spending enough to achieve marketing success? Success does not happen without commitment and a satisfactory budget for marketing and advertising.(Growth, growth, growth: reaching the next level)
November 1, 2004... Franchise support and a properly trained staff that offers top-line customer service are of utmost importance to the success of today's franchisees. Far too often the marketing and advertising budget is overlooked as one of the vital keys of...

Reaching out to customers through e-mail and database marketing: with a little research, e-mail communication can be the best and most efficient way to send an offer to someone who is likely to make a purchase.(Growth, Growth, Growth: Reaching The Next Level)
November 1, 2004... If life were perfect, marketers would always to be able to deliver the right products to the right customers at the right time. But since the crystal ball concept of predicting the future hasn't been perfected yet, and mind-reading still...

Plug into your customer by getting unplugged: a growing number of technologies are available today to help you extend your business to your customers.(Growth, Growth, Growth: Reaching The Next Level)
November 1, 2004... Mobility is a buzzword that brings to mind the image of a "Type A" workaholic answering e-mails, talking on his cell phone and reviewing documents simultaneously while on the beach with the family. While everyone knows someone who fits...

Leading the lead generation challenge with online marketing: knowing how to create and sustain a successful lead generation campaign will maximize your franchise organization's growth and profitability.(Growth, growth, growth: reaching the next level)
November 1, 2004... Americans have not always been as sophisticated and demanding about their quality of life as they are now. To keep up with savvy and demanding franchise prospects, we need to be smarter about reaching them. When online, your potential leads are...

Business-to-business marketing: a defined strategy: developing a business-to-business strategy requires some creative thinking and an effort to remember that the goal of every business is to make money.(Growth, growth, growth: reaching the next level)
November 1, 2004... Many businesses are developed specifically to serve other businesses. These businesses ideally have a defined business customer and strategy in place when they go to market; this is known as business-to-business marketing. However, there are...

Why public relations? What PR is and is not: it isn't advertising. And it won't cure a flawed concept or cover up sloppy management. But as part of a franchisor's integrated marketing efforts, a strong public relations program is a powerful tool to help the system reach its optimum growth.(Growth, growth, growth: reaching the next level)
November 1, 2004... Public relations is an all-encompassing marketing tool; it is the art of generating free media coverage for your business," said Rhonda Sanderson, president of public relations firm Sanderson & Associates. "It is a way to educate people about...

Slippery slope: the trail from puffery to fraud: do you know the difference between puffery and deception?(Growth, growth, growth: reaching the next level)
November 1, 2004... Franchisors spend significant sums marketing their unique concepts and business models. They strive to coherently convey their message, to create interest, and to elicit responses from prospective franchisees. But what does a prospective...

Hooray for Hollywood (Florida): franchise professionals will gather March 6-9 in Hollywood, Fla. to evaluate and exchange views on international, financial and technological factors that can affect the sector's growth. The International Franchise Association's 45th annual convention will be conducted at the Westin Diplomat Resort and Spa.
November 1, 2004... Crossing Boundaries and Building Dreams Building and maintaining strong franchised businesses that contribute to the world's economic health will be the focus of IFA's 2005 annual convention. The theme of the event is "Crossing Boundaries...

California assemblymember Dave Cox.(A Franchising World Q&A)(Interview)
November 1, 2004... Dave Cox, the author of California A.B. 2921--the franchise bill that passed earlier this year, which is designed to streamline the regulatory process for franchisors and franchisees--was first elected to the State Assembly in November, 1998....

Policymaker digest--portable facts on franchising's economic impact now available.(Legal/Legislative)(Brief Article)
November 1, 2004... A new "Policymaker Digest," which contains vital economic impact data from each state and congressional district is now available from the International Franchise Association. Based on the recently-conducted study "The Economic Impact of...

Regina O. Gardner named IFA distinguished service award winner.(Honors)(International Franchise Association)(Brief Article)
November 1, 2004... Regina O. Gardner, franchise business consultant with floral retailer KaBloom, Ltd., received the International Franchise Association's Distinguished Service Award during the association's fifth annual Franchise Appreciation Day activities...

Jessica Bonanno joins International Franchise Association.(Government Relations)(Brief Article)
November 1, 2004... Jessica Bonanno, who served on the legislative staff of U.S. Sen. John McCain (R-Ariz.), joined the International Franchise Association as manager of government relations and political education. Bonanno will be primarily responsible for...

Record numbers raised sector's awareness on 5th Annual Franchise Appreciation Day: the "Voice of Franchising" echoed nearly 300 strong during recent trip to Capitol Hill.(Franchise Appreciation Day 2004)
November 1, 2004... The franchise community made a loud and clear statement in Washington, D.C on Sept 28 when nearly 300 franchisee, franchisor, and supplier members of the International Franchise Association gathered in the nation's capital for Franchise...

Hiring diverse executive talent: this is the second in a series of articles designed to help International Franchise Association member companies incorporate diversity into their systems, including employees, franchisees and suppliers. The first article, "Establishing an Effective Diversity Plan," was published in the October, 2004 issue.(Minorities and Emerging Markets)
November 1, 2004... As we all know, effective change begins at the top. When it comes to recruiting more diverse employees, suppliers and franchisees, this principle holds true as well. Having a diverse executive team will accomplish two very important things: ...

Working together: relationship building for franchisors and lenders.(Management & Operations)
November 1, 2004... In an ideal world, every franchisee would have the financial wherewithal to pay cash for the franchise fee, pay the construction costs to build a state-of-the-art location, and furnish that location with the finest in approved equipment....

How franchise systems can build and maintain a strong leadership culture: to succeed, franchisors must have clearly defined vision, mission and culture statements and be willing to share it with their franchisees.(Management & Operations)
November 1, 2004... Not all franchise systems are the same. That seems like an obvious observation, but there's more to it than meets the eye. Just because a company has chosen the franchise route, doesn't mean its basic way of operating or doing business will be...

Everyone wins in a safe work environment: making an initial investment in worker safety programs will allow both employees and employers to reap the savings in the long run.(Management & Operations)
November 1, 2004... Workers' Compensation. These two words strike fear in the hearts of most business owners and human resource professionals. In some states, workers' compensation costs are so high many businesses have slashed their workforces or even resigned to...

Making the case for due diligence: due diligence is no longer a luxury but a requirement.(International Development)
November 1, 2004... After Sept. 11, 2001 a global franchisor decided it would be prudent to obtain background information on its existing and potential international franchisees. The majority of franchisees were reputable and financially stable firms with...

Thailand continues to hold potential and opportunities for U.S. franchisors: Thailand should remain high on the list for U.S. franchisors' international expansion opportunities.(International Development)
November 1, 2004... On September 18, 2004, His Excellency, Dr. Surakiart Sathirathai, Thailand's Minister for Foreign Affairs, was the keynote speaker at the Oriental Mandarin Hotel, in Washington D.C., where he reminded the U.S. political and economic audience...

7-Eleven to sponsor competition--franchising for high school students.(Education & Training)
November 1, 2004... Although high school students are regular consumers of the goods and services provided by franchised businesses, they have had little exposure to the business operations of these popular and rapidly-growing brands. But soon, thanks to...

Franchising World magazine to begin monthly publication: award-winning IFA publication to give readers more of the news they need.(Communications)
November 1, 2004... Franchising World magazine, two-time graphic award winner and the premier magazine of the International Franchise Association will begin monthly publication beginning in January. Each issue provides timely and valuable information about...

Tribute to Vietnam veterans planned for June, 2005.(Veterans Honored)(Brief Article)
November 1, 2004... Knowing the franchising community's capacity to reach out to the nation's veterans, Jim Amos Jr., CFE, chairman and CEO of Sona MedSpas and former chairman of the International Franchise Association, has announced that preparations are underway...

Aaron Rents Inc.(People)(Brief Article)
November 1, 2004... Aaron Rents Inc. has promoted Mark A. Rudnick to vice president, marketing, Aaron's Sales & Lease Ownership Division and David A. Boggan to vice president, merchandising and distribution.

Burger King Corp.(People)(Brief Article)
November 1, 2004... Burger King Corp. has named Cedric Burgher executive vice president and chief financial officer, and Anne Chwat general counsel.

Cendant Corp.'s Hotel Group.(People)(Brief Article)
November 1, 2004... Cendant Corp.'s Hotel Group appointed Robert Bilotti senior vice president, franchise sales and development.

PR agency CKPR changed the name of its New York office from Nichol-CKPR to CKPR as scheduled on the one-year anniversary of the agency's acquisition of Nichol & Company.(People)
November 1, 2004... PR agency CKPR changed the name of its New York office from Nichol-CKPR to CKPR as scheduled on the one-year anniversary of the agency's acquisition of Nichol & Company. Betsy Nichol, the executive director of Nichol-CKPR and founder of the...

The Dwyer Group.(People)(Brief Article)
November 1, 2004... Donna Christopherson has been hired as senior franchise counsel for The Dwyer Group.

FASTSIGNS International.(People)(Brief Article)
November 1, 2004... FASTSIGNS International has promoted Jim Hunt to director of technical services and Heidi Pamplin to director of training.

Glass Doctor.(People)(Brief Article)
November 1, 2004... Glass Doctor hired Jeff Anz as marketing manager.

Hawthorn Suites.(People)(Brief Article)
November 1, 2004... Hawthorn Suites appointed a new development team that includes industry veterans Bill Bradford, Michael Brown, Robin Eberhart and Matt Lohlein.

Hilton Hotels Corp.(People)(Brief Article)
November 1, 2004... Stefani Strategos has been named vice president of project finance, and Namit Malhotra has been named vice president of feasibility and investment analysis for Hilton Hotels Corp.

Instant Tax Service.(People)(Brief Article)
November 1, 2004... Instant Tax Service named Charles "Chuck" Lovelace as president and COO of the company's new franchise development division.

Moran Industries.(People)(Brief Article)
November 1, 2004... Moran Industries appointed Roger Flynn as director of franchise development and Kim McDaniel as operations manager.

Postal Annex+.(People)(Brief Article)
November 1, 2004... Postal Annex+ appointed Patrick Edd as president.

RE/MAX International.(People)(Brief Article)
November 1, 2004... RE/MAX International promoted Mike Reagan to senior vice president of brand marketing and event management, and named Gerald R. Steen as director, franchise sales for company-operated regions.

In memoriam.(People)(Obituary)
November 1, 2004... William A. Copeland III, 74, died September 17. He was instrumental in building Popeye's restaurant chain which was founded by his brother, AI in 1972. Copeland served as a member of boards of directors of the restaurant company, the...

AmericInn.(Community Service)(Brief Article)
November 1, 2004... AmericInn has been named a national supporting sponsor of the 2004 Easy Spirit Freedom Walk for Scholarship America, a series of five kilometer scholarship fundraising walks to be held in 10 U.S. cities. Proceeds benefit the Dollars for...

Jim Treliving, chairman and founder of Boston Pizza Restaurants, and his business partner of more than 30 years, George Melville, were honored with the CIRAS (Canadian Institute of Retailing and Services) Henry Singer Award Sept. 22 in Alberta, Canada.(Community Service)(Brief Article)
November 1, 2004... Jim Treliving, chairman and founder of Boston Pizza Restaurants, and his business partner of more than 30 years, George Melville, were honored with the CIRAS (Canadian Institute of Retailing and Services) Henry Singer Award Sept. 22 in Alberta,...

Carvel Ice Cream.(Community Service)(National Association of Sports and Physical Education)(Brief Article)
November 1, 2004... Carvel Ice Cream and the National Association of Sports and Physical Education announced the creation of a new campaign, Captain Carvel's Healthy Action Heroes, designed to raise awareness of an active lifestyle and nutritional education in...

Coverall Cleaning Concepts.(Community Service)
November 1, 2004... Coverall Cleaning Concepts donated a significant amount of cleaning supplies to the International Sanitary Supply Association (ISSA) Foundation and Gifts In Kind International's 'Building Communities Campaign.' The campaign is currently...

Doubletree Hotels.(Community Service)(Kids Voting USA)(Brief Article)
November 1, 2004... Doubletree Hotels has signed an industry-exclusive agreement with Kids Voting USA, to teach elementary school children about the importance of voting, as part of the brand's award-winning Teaching Kids to CARE community outreach program.

IntraLearn Software Corp.(Community Service)(Brief Article)
November 1, 2004... IntraLearn Software Corp. donated its e-learning software, IntraLearn XE, to Habitat for Humanity University to help train people to teach volunteers how to build homes.

Subway Development Corp.(Community Service)(Brief Article)
November 1, 2004... Subway Development Corp. of Washington raised more than $65,000 for the American Cancer Society through its annual charity golf tournament and the in-store efforts of more than 800 restaurants. The funds, which are earmarked for breast cancer...

IFA President honored for workplace partnership efforts.(Brief Article)
November 1, 2004... IFA President Don DeBolt, right, was one of six association executives honored recently by the American Society of Association Executives for their efforts to enroll their members in the Workplace Partnership organ donor program. U.S. Health &...

America's Best Inns & Suites.(Marketing)(Brief Article)
November 1, 2004... Best Inns and Best Suites has become America's Best Inns & Suites.

Burger King.(Marketing)(Brief Article)
November 1, 2004... From Sept. 6 through Oct. 3, Burger King gave away one free and music download with every purchase of its Whopper sandwich and two songs with the purchase of an Original Double Whopper.

Caribou Coffee.(Marketing)(Brief Article)
November 1, 2004... Beginning Oct. 15, a special blend of gourmet Caribou Coffee was to be served on Independence Air, a new airline based in Virginia.

CruiseOne.(Marketing)(Brief Article)
November 1, 2004... CruiseOne launched a new vacation marketing initiative, Cruceros Fantasticos, targeted at Hispanic audiences in the United States.

Dunkin' Donuts.(Marketing)(Brief Article)
November 1, 2004... Dunkin' Donuts announced the brand's first dedicated Spanish-language television ads targeted to Hispanic customers. They will air in New York, Miami, Chicago and Philadelphia.

Jani-King International.(Marketing)(Brief Article)
November 1, 2004... Jani-King International has begun training its franchisees and employees to provide an additional level of security to the more than 50,000 buildings that the franchise cleans. Some 10,000 franchisees will be trained to assess potential...

Franchise Coaching Company.(Marketing)(Meaning of Life Project)(Brief Article)
November 1, 2004... The Meaning of Life Project, a free 12-week, Internet-based, personal coaching program was launched in September by Joe Mathews, head coach of Franchise Coaching Company. The program offers participants a proven system for successful daily...

Winmark Business Solutions.(Marketing)(Brief Article)
November 1, 2004... Winmark Business Solutions, a division of Winmark Corp., franchisor of Play It Again Sports, Once Upon A Child, Plato's Closet and Music Go Round, is offering a free, business services program. The franchisor developed the program to help its...

Cendant Corp.'s Hotel Group and Marriott International Inc. signed a non-binding letter of intent for Cendant to purchase Ramada International Hotels & Resorts.(Transactions)
November 1, 2004... Cendant Corp.'s Hotel Group and Marriott International Inc. signed a non-binding letter of intent for Cendant to purchase Ramada International Hotels & Resorts, a franchised brand of 204 hotels representing 27,728 rooms in 26 countries and...

Roark Capital Group.(Transactions)(Focus Brands Inc.)(Brief Article)
November 1, 2004... Roark Capital Group signed a definitive agreement through its affiliate, Focus Brands Inc., to acquire Cinnabon from AFC Enterprises.

Auntie Anne.(Growth)(Brief Article)
November 1, 2004... Auntie Anne's opened its first Australia location.

FranchiseKnowHow.(Growth)(Brief Article)
November 1, 2004... FranchiseKnowHow has opened offices in Beijing and Guangdong, China. The operation will be managed by Fay Deng, who has been actively involved in franchising in the country for several years.

Fez Ogbazion.(Growth)(Instant Tax Service )(Brief Article)
November 1, 2004... Fez Ogbazion launched has Instant Tax Service franchises. The company provides income tax preparation services, electronic filing, and a variety of refund options and other services relating to income tax return preparation. It operates more...

Choice Hotels International.(Honors)(Best Workplaces for Commuters)(Brief Article)
November 1, 2004... Choice Hotels International has qualified for the 2004 list of the Greater Washington Region's Best Workplaces for Commuters, which spotlights employers that are committed to reducing traffic and air pollution and improving the quality of life...

Clarion Hotel & Conference Center.(Honors)(Platinum Hospitality Award)(Brief Article)
November 1, 2004... The Clarion Hotel & Conference Center near historic Shepherdstown, West Virginia received the Platinum Hospitality Award from Choice Hotels International.

National Association of the Remodeling Industry.(Honors)(Appointment)(Brief Article)
November 1, 2004... The National Association of the Remodeling Industry has appointed Doug Dwyer, president and owner of DreamMaker Bath & Kitchen by Worldwide, to serve as chair of its National Members' Council and Amy Brown, director of marketing for DreamMaker,...

Papa Murphy's Take 'N' Bake Pizza.(Honors)(Bake Pizza )(Brief Article)
November 1, 2004... Papa Murphy's Take 'N' Bake Pizza has again been voted best pizza chain in America. For the second straight year, the restaurant received the Consumers' Choice in Chains award from Restaurants and Institutions magazine.

USGlass, Metal & Glazing Magazine.(Honors)(Appointment)(Brief Article)
November 1, 2004... USGlass, Metal & Glazing Magazine has named Robert Tunmire, president of Glass Doctor, to its 2004 Power List.

The RE/MAX Satellite Network has been recognized with two Aurora Gold Awards for the Coaching Hall Of Fame Series featuring Brian Buffini and Richard Robbins.(Honors)(Aurora Gold Awards)(Brief Article)
November 1, 2004... The RE/MAX Satellite Network has been recognized with two Aurora Gold Awards for the Coaching Hall Of Fame Series featuring Brian Buffini and Richard Robbins, four Videographer Awards and one Telly Award.

Ritter's Frozen Custard.(Honors)(Don Heyne )(Brief Article)
November 1, 2004... Ritter's Frozen Custard franchise owner Don Heyne of Kettering, Ohio was voted best store in the country at the company's 2004 conference.

Howard and Phyllis Solomon of Northfield, N.J. received the Sir Speedy Franchisee of the Year award and Ed Borash and Dan Losano of Boston, Mass. received the Top Volume Award.(Honors)(Brief Article)
November 1, 2004... Howard and Phyllis Solomon of Northfield, N.J. received the Sir Speedy Franchisee of the Year award and Ed Borash and Dan Losano of Boston, Mass. received the Top Volume Award. The PIP Franchisee of the Year award went to Rim Rector of...

Wing Zone.(Honors)(National Festival Favorite award)(Third Annual National Buffalo Wing Festival )(Brief Article)
November 1, 2004... Wing Zone won the National Festival Favorite award at the Third Annual National Buffalo Wing Festival in Buffalo, N.Y.

Statistically speaking.
November 1, 2004... With approximately 90,000 employees, New York City-based Cendant Corp. is a provider of travel and residential real estate services to businesses and consumers in more than 100 countries. Cendant's Hotel Group, based in Parsippany, N.J.,...

International Franchise Association programs and calendar of industry events.(Important Dates In Franchising)(Calendar)
November 1, 2004... 2004 NOVEMBER 4-6 Secrets to Dynamic Franchise Success * Nova Southeastern University Fort Lauderdale Contact: ICFE 7-9 Restaurant Finance & Development Conference The Mirage Las Vegas ...

Veterans franchise program offers increased visibility.
November 1, 2004... Franchise systems that support America's veterans can tap additional resources in their efforts to offer opportunities to former military personnel. Through an alliance with the Destiny Group, the International Franchise Association has taken...