Franchising World articles from November 2003

Franchising World archives from November 2003

Marketing for Franchise Growth.(In This Issue)
November 1, 2003... In our previous issue, "Show Me the Money," we offered many excellent articles on a variety of key topics ranging from financing to franchise relations. The good news is that our authors provided some of the best information available on their...

Grow? Or stuck in the mud? Create a multi-faceted plan to stay on target.(Marketing For Franchise Growth)
November 1, 2003... Have you looked at yore marketing plan lately? There are several components to creating an effective program to attract potential franchisees to your business. How well you test and implement what works best for your company can determine...

"Great brands don't die": marketing is all about brand awareness. And once you have that, even if the brand falls on hard times, an injection of capital coupled with the right management strategies can bring it back better than ever, according to turnaround specialist Sid Feltenstein.(Marketing For Franchise Growth)
November 1, 2003... Sidney J. Feltenstein speaks to the subject of franchise marketing from 30 years of experience. He began his franchise career at Dunkin' Donuts, where he was senior vice president of marketing. Moving on to Burger King, he served as executive...

Nothing changes if nothing changes.(Marketing For Franchise Growth)
November 1, 2003... Growth has many faces and everyone in your system plays a vital role. Let's look at the factors--units, prospects, brand awareness, market share, revenue, and traffic. More importantly, you need to have sustainable growth throughout, growth...

Successful branding ... without the hot poker.(Marketing For Franchise Growth)
November 1, 2003... These days, there is much talk about managing your brand. Books have been written about and experts have lectured on branding until the real meaning of branding has become confusing. But managing your brand is a critical aspect of your business...

E-mail marketing--why franchises can't overlook the next big one.(Marketing For Franchise Growth)
November 1, 2003... Commercials. Radio. Billboards and direct mail. Ask any franchise, large or small, from McDonald's to RadioShack, what the largest portion of their spending goes toward, and they're likely to say the same: advertising. Franchisors are...

Trade show tips and tactics: how to be successful at a franchise expo.(Marketing For Franchise Growth)
November 1, 2003... In good times and bad times, economically speaking, franchise concepts always have to be sold. Some concepts seem to sell themselves, and some concepts are easier to sell than others, but every stable concept relies on a consistent sales...

Dynamic planning in a franchise organization: managing speed, change and results.(Management & Operations)
November 1, 2003... Many companies and franchise systems, like ours, have found themselves in a situation where rapid change and deployment is critical to the company's success. It's absolutely essential to have a roadmap under these conditions. But it is also...

Getting more deals, not more leads.(Lead Management)
November 1, 2003... These are heady times for many of us in the franchise business. Leads are plentiful, and corporate malaise, accompanied by the unknown future associated with working for someone else, has once again re-established itself as a dominant...

State and local taxation of franchisor income: they are out to get you! Although federal levies may be going down, the state and local authorities are becoming very aggressive. Caveat franchisor.(Management & Operations)
November 1, 2003... Franchisors selling company-owned units, or thinking of expanding into new jurisdiction: and even those who are not changing anything, had better be wary. State and local governments, in this time of deficits, are constantly looking for ways to...

How to maintain franchisee support in a fast-growing system.(Franchise Relations)
November 1, 2003... As a franchise organization matures, it's critical to develop a culture in which veterans and novices constantly learn from each other. Like the perfect smoothie or cappuccino, the ingredients of a franchise system must remain fresh and be...

Franchise Appreciation Day 2003.
November 1, 2003... Just steps ahead of Hurricane Isabel, the franchising community swept through the Nation's Capital conducting 140 meetings with lawmakers and staff September 16 for the International Franchise Association's Fourth Annual Franchise Appreciation...

Veterans franchise initiative gains momentum: inspired by the late Don Dwyer, VetFran was originally launched during the Gulf War.
November 1, 2003... The International Franchise Association's (IFA) revival of the popular Veterans Transition Franchise Initiative, known as VetFran, has quickly garnered strong support from the franchise community. As this edition of the Franchising World went...

Making the transition: veterans to franchisees: 111 franchise systems now involved in initiative.(Veterans Transition Franchise Initiative (VetFran))
November 1, 2003... For many years, franchisors have been intrigued by the possibility of reacting veterans as an "untapped" resource of potentially new franchisees, and the reasons were obvious. Dedicated, hardworking, structured, motivated, unselfish, and...

Using a 'trick of the trade' to help veterans: some careful attention to structuring franchising financing can help former military personnel acquire that franchise they've always wanted.(Finance)
November 1, 2003... As momentum for the International Franchise Association's (IFA) Veterans Transition Franchise initiative (VetFran) grows, the issue of financing is raised frequently. VetFran provides qualified veterans with a discounted franchise fee with more...

How to choose a financial partner: picking the right partner can dramatically impact the growth and well-being of your business.(Finance)
November 1, 2003... You have an exciting concept that you think could be a national brand. Your franchisees love you and they are making good money. Now you are thinking about a partner who could provide not only capital but also relationships, experience and...

Does accepting credit cards affect the bottom line? What is credit card processing? In simple words, "credit card processing is the act of converting raw data into money as a form of payment.".(Finance)
November 1, 2003... When it comes to credit card processing, it is important to keep in mind that credit card transaction and processing is a business, a business that you pay for. The costs to you for accepting credit cards are minimal considering the benefits....

SBA loans for franchising: myths and misconceptions: in fact, if there is one thing that is common to all lenders, it is that over time, their criteria will change.(Finance)
November 1, 2003... Joe or Jane Smith decided to open a new franchised business. They put together a business plan and took it to the bank they have been dealing with for 20 years... and the bank said "no." So, they researched Small Business Administration...

SBA financing and private equity: two sides of the same coin.(Finance)(small business administration)
November 1, 2003... Getting the money to do business is the entry point for franchises. Whether it's a prospective franchisee seeking initial funds from the U.S. Small Business Administration (SBA) or a franchise system looking for private equity capital for...

Mobility: a universal concept.(Technology)
November 1, 2003... Tedious paperwork is the bane of existence for most small businesspeople. Salespeople service technicians, plumbers, electricians franchisees and contractors of every nature, even mobile dog groomers--name one who you think would rather be...

The importance of performing remote data backups: if you don't believe in the seriousness and importance of performing remote data backups on a regular basis, simply ask anyone who has ever had a major data loss happen to them.(Technology)
November 1, 2003... As a franchisor, how shocked would you be to find that your headquarters had just suddenly lost all of its mission critical data? What impact would this have on you and your franchisees' day-to-day business? What about recovery costs and...

Green Tree Financial Corp. v. Bazzle: more for the arbitrator's plate.(Legal/Legislative)
November 1, 2003... Roughly half of all leading franchisors' franchise agreements contain arbitration clauses requiring the franchisor and franchisee to arbitrate, rather than litigate, their franchise related disputes. Numerous franchisors have touted arbitration...

Buy-out of sole proprietor's business.(Blue Chip Strategies)
November 1, 2003... Most sole proprietors do not realize that when they die their business dies with them. As the law recognizes no difference between business and personal assets of the sole proprietor, all of these assets pass to the estate of the proprietor for...

Another award??? Franchising addresses the "recognition gap.".(Leadership Recognition)
November 1, 2003... This was probably the response of many in franchising who are not active in International Franchise Association (IFA) affairs when they heard the association's board of directors had approved at their June, 2003 meeting three new distinguished...

Franchise event examines the sector's economic impact and contributions: franchise executives will gather to exchange ideas about the latest business practices and trends.(IFA Annual Convention)
November 1, 2003... Franchising remains a vibrant sector of the U.S. economy just as the International Franchise Association's (IFA) 44th annual convention theme makes clear: "Franchising 2004: Partners in Prosperity." The convention returns to Las Vegas March...

RE/MAX.(People)
November 1, 2003... Kerron Stokes and Nick Bailey have been promoted to assistant regional director for the Eastern Pennsylvania/ Delaware and Mountain States regions, RE/MAX

Kitchen Tune-Up.(People)(Brief Article)
November 1, 2003... Two new staff additions to Kitchen Tune-Up include Michelle Williams as kitchen designer and national kitchen sales manager and Heidi Morrissey, who will manage franchise relations and sales support.

Snap-on Tools Company.(People)(Brief Article)
November 1, 2003... Tommy Clark has been named vice president, franchising, for Snap-on Tools Company.

TurboHaul.(People)
November 1, 2003... Travis Lyon has been named general manager for the Salt Lake City territory of TurboHaul.

Sbarro.(People)(Brief Article)
November 1, 2003... Sbarro has named Michael O'Donnell as CEO, president and a member of the board of directors.

Service Brands International.(People)(Brief Article)
November 1, 2003... Service Brands International has appointed Todd Recknagel as president of Mr. Handyman's.

Jenkens & Gilchrist.(People)
November 1, 2003... Alison R. Miller has joined Jenkens & Gilchrist as an associate attorney.

Jenkens & Gilchrist.(People)(Brief Article)
November 1, 2003... Cottman Transmissions has named James G. Staples as vice president of marketing and brand development.

Overseas Private Investment Corporation (OPIC).(People)(Brief Article)
November 1, 2003... Overseas Private Investment Corporation (OPIC) has appointed James C. Polan as vice president of the new Small and Medium Enterprise Department. The department will be responsible for OPIC's Direct Loan program which provides financing to small...

Designs of The Interior.(People)
November 1, 2003... Frank Goldoni has been named director of franchise support for Designs of The Interior.

Cendant Corporation's Hotel Group.(People)(Brief Article)
November 1, 2003... Cendant Corporation's Hotel Group has announced the appointment of Rajiv Bhatia as president of Knights Franchise Systems and Villager Franchise Systems.

ExxonMobil.(At A Glance)(Brief Article)
November 1, 2003... ExxonMobil has underwritten a global leadership award established by the National Safety Council...

Rainbow International Carpet Care and Restoration Specialist has changed its name.(At A Glance)
November 1, 2003... Rainbow International Carpet Care and Restoration Specialist has changed its name to Rainbow International Restoration and Cleaning...

Proforma.(At A Glance)
November 1, 2003... Proforma has received the "Benny" award for top achievement in the 2003 Premiere Print Awards competition, the graphic industry's largest worldwide, hosted by the Printing Industries of America...

FranNet.(At A Glance)
November 1, 2003... FranNet is opening offices in Moscow and Kuala Lumpur, Malaysia...

Australian Homemade.(At A Glance)(Brief Article)
November 1, 2003... Australian Homemade has announced the recent opening of its first U.S. store in New York City's East Village.

Cold Stone Creamery.(Community Outreach)(Brief Article)
November 1, 2003... Cold Stone Creamery has teamed up with the Make-A-Wish Foundation to host the Second Annual World's Largest Ice Cream Social...

Denny's.(Community Outreach)(Brief Article)
November 1, 2003... Denny's, in partnership with the Hispanic College Fund (HCF), has announced the launch of the Scholastic Stars Sweepstakes in which Denny's will award one randomly selected high-achieving high school student an HCF scholarship to the U.S....

Batteries Plus kicked off a month-long national Parkinson's disease fundraising campaign on Oct. 1 in honor of Leonard Cyphers, a multi unit Batteries Plus store owner who was diagnosed with Young Onset Parkinson's Disease at age 48.(Community Outreach)(Brief Article)
November 1, 2003... Batteries Plus kicked off a month-long national Parkinson's disease fundraising campaign on Oct. 1 in honor of Leonard Cyphers, a multi unit Batteries Plus store owner who was diagnosed with Young Onset Parkinson's Disease at age 48. The...

AmericInn Lodging.(Brief Article)
November 1, 2003... Young chess players across America will compete for post-secondary scholarships totaling $13,500 during the 2004 AmericInn Lodging National Youth Chess Championship in St. Paul, Minn., Feb. 21.