Franchising World articles from November 2002

Franchising World archives from November 2002

Dow up, dow down. Volatility abounds. (In This Issue).
November 1, 2002... Traditionally, in a bear market the sale of franchises is bullish. Downsizing and rumors of layoffs sharply focus the attentions of prospective investors. But today's economy is not a traditional down cycle and it's demanding some creativity...

Marketing in a bear market. (Marketing magic: franchise systems that excel).
November 1, 2002... Traditionally, a bearish economy equals bullish franchise sales, because investors are looking for new ways to make money, and laid-off managers are looking for new career opportunities. While this scenario produces more prospective franchisee...

How to create a successful integrated marketing campaign. (Marketing magic: franchise systems that excel).
November 1, 2002... Marketing is a powerful tool in developing and supporting a franchised business concept. After all, one of the key benefits of becoming a franchisee is enjoying the efficiencies of the franchisees pooling their marketing dollars. But, for the...

Prospecting: fine tuning your sales tools: take a look at the marketing tools you use to communicate and sell to your franchisee prospects. (Marketing magic: franchise systems that excel).
November 1, 2002... If you have ever had an opportunity to assess the multitude of materials franchise sales teams use, including Web sites, brochures, print ads and other media, you would see that some do it well, and others... well, they just do not. There are...

Ingredients of a successful advertising campaign: focus, flexibility and consistency. (Marketing magic: franchise systems that excel).
November 1, 2002... All successful advertising campaigns have three things in common: focus, flexibility and consistency. In today's marketplace, the competition for consumer attention and loyalty is stiff. In order for advertising campaigns to be successful they...

The right marketing materials. (Marketing magic: franchise systems that excel).
November 1, 2002... While some franchisors seem to be continuing their winter hibernation, smart companies know that this is the time for bold, positive action. Disillusionment with the stock market, with the improprieties of America's upper management and a...

Building brand awareness at tradeshows. (Marketing magic: franchise systems that excel).
November 1, 2002... Branding is not a sales and marketing gimmick. Instead it refines and defines corporate culture and identity. A brand must have meaning to its consumers, its organization and its employees. Brand is an emotional link between you and your...

Is local-store marketing in your organization's arsenal? (Marketing magic: franchise systems that excel).
November 1, 2002... What propels a store to achieve and exceed sales goals and become an exceptional success? Good products or services? Of course. Great customer service? Absolutely. An effective local-store marketing plan? It's essential. Local-store marketing...

Coming to America: in the franchising world, it's all about expansion. How one franchising success took a concept born in Canada, named for Boston, and proven in Dallas coast to coast. (Marketing magic: franchise systems that excel).
November 1, 2002... You could say it's a frequently asked question: How does a casual dining concept that was born in Edmonton, Alberta get named for a New England city and choose to expand into the U.S. from a tough market like Dallas? Because of the name,...

Successful franchisees make it happen: yes, successful franchisees do make it happen. But, do they have to be hard-core sales people to be successful? Not necessarily. (Marketing magic: franchise systems that excel).
November 1, 2002... The most successful franchisees are ones that take a less formal and more relaxed approach to selling. But make no mistake about it, as informal and relaxed as their selling style may be, they still sell--on a daily basis. These are some...

Q & A with A&W's Tom Thompson: the importance of working together. (Marketing magic: franchise systems that excel).
November 1, 2002... Thomas Thompson is vice-president of TFM company of Dubuque, Iowa. The company operates a small chain of convenience stores, Oky Doky Foods and is also a franchisee of two A&W Restaurants. He is part of the third generation of this family-owned...

Lead-referral networks: an alternative for creating marketplace exposure. (Marketing magic: franchise systems that excel).
November 1, 2002... Today, as in years past, large and easily recognizable franchise brands are at the top of the research list for prospective franchise buyers. Smaller systems, with limited brand identity and marketing budgets, find it far more difficult to...

How you start the deal determines how you close it: successful courting of franchisees begins with getting a step ahead of competition. (Marketing magic: franchise systems that excel).
November 1, 2002... They say the early bird gets the worm. I don't know whether it's true or not, but the saying definitely fits the business of selling franchises. The landscape has changed dramatically since the 1980s, when concepts were thrown on the...

Franchise Appreciation Day 2002. (Govenrment Relations).
November 1, 2002... Although the increased security on Capitol Hill was evident, the more than 120 attendees to the International Franchise Association's Third Annual Franchise Appreciation Day event were wowed by the hospitality shown them upon arrival in the...

Franchise event shines light on successful management strategies. (Events & Meetings).
November 1, 2002... The International Franchise Association's annual leadership event remains one of the best opportunities for colleagues within the franchise community to compare notes and advance their systems' profile. Entrepreneurs who have built and expanded...

Aspiring entrepreneurs learn the ins and outs of franchising at California forum. (Events & Meetings).
November 1, 2002... In what might be a precedent-setting outreach to aspiring entrepreneurs, Dick Rennick, IFA board member and CEO of American Leak Detection, presented the basics of franchising in a September Entrepreneur Network Forum at Ontario Convention...

Franchise Expo ushers in 2003 as the year for franchising. (Events & Meetings).
November 1, 2002... Amid economic upheavals dotted by an unstable stock market, post-Sept. 11 military alerts and downsizing industries, there remains a bright spot. Franchising and all that it has to offer will be on display at the International Franchise Expo...

Greece: the land of franchise opportunity: more than 130 international companies have expanded their business in Greece. Do they know something you don't? (International Development).
November 1, 2002... During the last few years franchising has I taken on an ever increasing role in Greece. Due to the country's favorable geographical location also viewed as the crossroad of Europe with the Middle East and North Africa, Greece is a very...

A thought on retirement planning 412(i). (Blue Chip Strategies).
November 1, 2002... A 412(i) plan is a qualified defined benefit plan funded entirely with annuity and life insurance contracts. The guaranteed cash accumulations in the contracts, provide the basis for funding the retirement benefits. 412(i) is appropriate...

New on the shelf: franchisor's vision serves up recipe for success: put people ahead of profits.
November 1, 2002... Eat Mor Chikin: Inspire More People S. Truett Cathy Looking Glass Books 404-371-1236 $20.00 Truett Cathy, founder of the Atlanta-based Chick-fil-A restaurant chain is raising eyebrows in the business world--not for corporate missteps, but...

Franchise conventions mean big business. (Meetings & Conventions).
November 1, 2002... Developing a master calendar of franchise conventions enables IFA to demonstrate the value and importance of franchising to the hospitality community--hotels, convention centers, airlines, travel and rental car agencies. The association...

Expetec first to sign VetFran franchisee, list of participating companies grows. (Veterans In Franchising).
November 1, 2002... Expetec Technology Services became the first International Franchise Association-member company to enlist a franchisee to join their system under the newly-revived Veteran Program. The founding members of company, Lonnie and Phil Halverson,...

Coverall Cleaning Concepts. (People).
November 1, 2002... Coverall Cleaning Concepts has appointed Ted Elliott president, who will continue as COO.

Mo-Joe's. (People).
November 1, 2002... W. James Squire has been named president and CEO of Mo-Joe's.

HaircolorXpress International. (People).
November 1, 2002... HaircolorXpress International has named Glenn Enriquez chief operating officer.

Re-Max International. (People).
November 1, 2002... Steve Ozonian has been named vice pres. of Re-Max International.

Carvel Corp. (People).
November 1, 2002... Carvel Corp. has announced the following appointments: Geoff Hill to vice pres. of franchise and foodservice sales and Chris Prasifka to vice pres. of franchise operations.

Allied Domecq Quick Service Restaurants. (People).
November 1, 2002... Karen Bird has been named dir. of retail technology services at Allied Domecq Quick Service Restaurants.

El Pollo Loco. (People).
November 1, 2002... El Pollo Loco has appointed Marcelino Contreras dir. of franchise sales and development.

Six Continents Hotels. (People).
November 1, 2002... Francie Schulwolf has been named vice. pres. of corporate communications at Six Continents Hotels.

A grand slam for Hispanic students--baseball star Sammy Sosa joins scholarship recipients Octavio Santiago and Marco Selpulveda and Dario Marquez, chairman of the Hispanic College Fund, who accept a check for $250,000 from new corporate partner, Denny's restaurants.
November 1, 2002... [ILLUSTRATION OMITTED] Caption: A Grand Slam for Hispanic Students--Baseball star Sammy Sosa joins scholarship recipients Octavio Santiago (left) and Marco Selpulveda (right) and Dario Marque'z, chairman of the Hispanic College Fund,...

Seattle's Best Coffee. (At A Glance).
November 1, 2002... Seattle's Best Coffee has partnered with Safeway Inc. to sell 18 of its coffee products in Safeway stores nationwide.

Primrose School. (At A Glance).
November 1, 2002... Primrose School has launched its new corporate school, which will also house national corporate headquarters, in Bentwater, Ga.

Piper Rudnick. (At A Glance).
November 1, 2002... Piper Rudnick and international consulting firm the Cohen Group have announced formation of a strategic alliance.

Express Personnel Services. (At A Glance).
November 1, 2002... Express Personnel Services has announced the opening of its new e-Learning site, Express University Online.

Church's Chicken. (At A Glance).
November 1, 2002... Church's Chicken and Alpha Phi Alpha Fraternity have launched an initiative to stimulate economies in under-served communities by offering franchising opportunities to members of the fraternal organization. The agreement calls for development...

MaggieMoo's and Taco John's have opened two dual-branded locations in Omaha. (At A Glance).
November 1, 2002... MaggieMoo's and Taco John's have opened two dual-branded locations in Omaha that are experiencing record sales numbers.

The Dwyer Group. (At A Glance).
November 1, 2002... The Dwyer Group has been chosen to receive the Founders Award given by the Institute of Family Business at Baylor Univ.

Rainbow International Carpet Care & Restoration Specialist. (At A Glance).
November 1, 2002... Rainbow International Carpet Care & Restoration Specialist has been appointed the preferred provider of disaster restoration services for domestic claims in the United Kingdom by Capital Insurance Services.

A group of Florida business owners have formed the Franchisor Association of Florida to provide an educational and information-sharing venue for entrepreneurs. (At A Glance).
November 1, 2002... A group of Florida business owners have formed the Franchisor Association of Florida to provide an educational and information-sharing venue for entrepreneurs. Founding members include Kinderdance International, Labor Finders International,...

Cold Stone Creamery. (At A Glance).
November 1, 2002... Cold Stone Creamery has received Spirit of Enterprise Awards from Arizona State Univ.'s College of Business.

Glass Doctor. (At A Glance).
November 1, 2002... Glass Doctor has been awarded "Best New Look" in the Second Annual USGlass Marketing Awards and won the only perfect score in the national judging.

Re/Max. (At A Glance).
November 1, 2002... The Wildlife Experience Museum, sponsored by Re/Max, opened its doors Labor Day and welcomed 6,000 visitors. It is designed to provide a setting where people of all ages can enjoy wildlife art, learn about conservation and respect wildlife.

Buffalo Wild Wings. (At A Glance).
November 1, 2002... Buffalo Wild Wings celebrates its 20th anniversary.

Money Mailer. (At A Glance).
November 1, 2002... Money Mailer recently sponsored the "Relay for Life" at the Goldenwest College track in Huntington Beach, Calif. and raised more than $9,000 for cancer research through door-to-door requests, phone calls and letters, and fund raisers.

Metromedia Restaurant Group. (Around the World).
November 1, 2002... Metromedia Restaurant Group has signed an agreement with Crown Resorts to open 10 restaurants in Greece and Cyprus.

Subway. (Around the World).
November 1, 2002... Subway has opened its first restaurant in the Republic of Bulgaria, in downtown Sofia, and a franchisee training center in Potsdam, Germany. Subway will open its 1,600th Canadian unit, which is located in Edmonton, Alberta, Canada.

Denny's. (Community Outreach).
November 1, 2002... Denny's and Hispanic College Fund (HCF) have joined forces to provide a financial need-based scholarships to Hispanic students. Denny's three-year goal is to provide aspiring college students with $250,000 in scholarships. The donation also...

Sylvan Learning sponsors IFA Educational Foundation annual competition.
November 1, 2002... Sylvan Learning Foundation and Sylvan Learning Center will sponsor the IFA Educational Foundation's annual Student Franchising Competition, according to an announcement by Foundation Chairman Sid Feltenstein, chairman and CEO, Yorkshire Global...

Urban science. (Spotlight On Success).
November 1, 2002... The pain Many companies are losing revenue because of competition and outdated sales and distribution channels. Further, an overwhelming volume of information leads to uncertainty in decision making. As a result, companies are losing...