Franchising World articles from May 2003

Franchising World archives from May 2003

In this issue.
May 1, 2003... The word is out: training is in. Despite tight budgets, franchise systems that place a high priority on quality training programs continue to do so because they know that well-trained franchisees and employees have a direct impact on the...

Frontline training for bottom line results: can't get good help these days? Chances are if those gum-chewing, phone-talking, disinterested salesperson stereotypes received the right training, they would provide superior customer service--the kind of service that ultimately spells higher profit margins. (In the know: franchise education).
May 1, 2003... From the Telecom Institute to Custard College, the word is out: training is in. Despite tight budgets, franchisors who place a high priority on quality training programs continue to do so, because they know that well-trained franchisees and...

Training: the single most significant event in the life of a franchise relationship. (In the know: franchise education).
May 1, 2003... There are two major reasons why people choose a franchise system over opening their own business. The first is national brand awareness, complete with marketing. The second is experience, or more specifically, a franchise training or education...

Energize your organization through franchising: it begins with education and training. (In the know: franchise education).
May 1, 2003... Franchising is one of several strategies used by organizations to energize and grow their business. It can bring greater visibility, brand name recognition and additional revenues. In short, franchising can result in even greater success for...

Making training stick: is your training hitting the mark? (In the know: franchise education).
May 1, 2003... Franchisees and franchisors alike frequently complain that their investment in training doesn't produce the results they were looking for, i.e. the application of new skills or knowledge on the job. "I sent them to that class but nothing's...

How franchisors can train franchisees for marketing: aggressive marketing is the cornerstone of essentially all successful business models. (In the know: franchise education).
May 1, 2003... Franchise systems that today are household names are distinguished among their peers by highly-effective marketing programs. Most franchisors would agree that one of their biggest challenges on the road to success is training and motivating...

Blended learning: the convergence of e-learning and meetings. (In the know: franchise education).
May 1, 2003... Over the past few years, there has been much discussion about the emergence of online learning. Some speculated that e-learning would lead to the reduction, if not the demise, of many face-to-face meetings, seminars and conferences. The way...

The foundation for franchising success: there are many compelling reasons for developing an effective selection process. (In the know: franchise education).
May 1, 2003... Professionals "in-the-know" take franchisee selection seriously. They take extra care to ensure that their opportunity is the right system and business for the candidate. Ensuring the match is right leads to better productivity, better...

Take some lessons from mom on safety and security. (In the know: franchise education).
May 1, 2003... I am sure you could come up with dozens more "Momisms" that have been uttered repeatedly throughout the ages. But stop and think about these. Every one is designed to keep you safe and secure. Mom was our very first safety manager. We--as...

"Putting the smoke back in the chimney": getting agreement on a new design and brand message can try the souls of all involved. Here's how one company made it a team effort and grew in the process. (Marketing & Public Relations).(Brief Article)
May 1, 2003... American Leak Detection, the Original Leak Specialists, is integrating a new logo design and brand message. This comes after two full years of intensive soul searching, trial and error, and cooperative efforts within our system. While we're...

Working with the new kid on the block: establishing appropriate methods to meet challenges can help you meet your real estate goals. (Management & Operations).
May 1, 2003... How can a young franchise company secure class "A" retail space in competitive real estate markets throughout the United States? As the "new kid on the block" with an unproven track record, a start-up franchisor often has a difficult time...

The bulletproof operations manual. (Management & Operations).
May 1, 2003... According to one recent study, some 98 percent of franchise systems use operations manuals. That may be a conservative estimate. Operations manuals are so prevalent because they are so useful. They serve a multitude of purposes. For...

Implementing criteria changes: how to achieve higher standards. (Management & Operations).
May 1, 2003... Maintaining and enforcing system standards in a franchise system should be at the very top of a franchisor's priority list. That commitment--on the parts of both the franchisor and the franchisee--should be ongoing, continuous, and relentless....

Franchise lead referral networks: brokers or consultants? Legal definitions of what constitutes a franchise broker clash with real world perceptions. (Lead Generation).
May 1, 2003... The last five years has witnessed the proliferation of nationwide networks of franchise lead referral networks. Well-known examples include FranNet, The Entrepreneur's Source, FranChoice and FranchiseBuyer.com. The Entrepreneur's Source...

Political education: what you know and who you know helps your business. (Government Relations).
May 1, 2003... It's a common refrain--on any given issue, people around the country scratch their heads and wonder what those "folks in Washington" are thinking. There's no mystery to how Capitol Hill works or doesn't--and the International Franchise...

Franchise showcase events to open in 25 US Cities. (Upcoming Events).
May 1, 2003... Beginning May 1 through Dec. 11, a 25-city series of Franchise Showcase events will be conducted across the United States. These one-day events will offer meetings with company representatives and provide important information for prospective...

Minority franchisee recruitment: the choice hotels minority incentive plan. (Minority Franchise Development).
May 1, 2003... When asked about their minority franchisee recruitment efforts, many franchise companies have a similar response: "We would love to increase the number of minority franchisees in our system, but we have a hard time finding qualified minority...

Veterans franchise program steps up awareness campaign: the Destiny Group is named to boost visibility and special access to franchising opportunities. (VetFran).
May 1, 2003... In support of America's veterans and in preparation for welcoming back service members from various theaters of combat around the world, the International Franchise Association (IFA) has named The Destiny Group/Military.com Alliance as the...

The global brand: asset or liability? (International Development).
May 1, 2003... Is a "global brand" all it is cracked up to be? For many years, that is a question which franchisors, along with multi-national marketers more broadly, have asked at public conferences as well as private meetings. Now, caught up in one of the...

International development: the franchise sector is characterized by its expansion into a myriad of global markets and is often a welcomed method to distribute products and services. A host of international events are soon to begin. (International Development).(Brief Article)
May 1, 2003... EXPLORE FRANCHISE OPPORTUNITIES IN BRAZIL The International Franchise Association (IFA) and the U.S. Commercial Center in Sao Paulo, Brazil, will explore new franchise opportunities in Brazil June 4 to 7 at the Brazilian Franchise...

Tax consequences of a company-owned life insurance policy. (Blue Chip Strategies).
May 1, 2003... Corporate owned life insurance products have been developed and marketed to enable corporations to recover, or to informally fund, the costs of nonqualified benefit plans (such as deferred compensation plans). Corporations (large and small) use...

Boston Pizza. (People).(Brief Article)
May 1, 2003... Thomas E. Kurrikoff has joined Boston Pizza as chief operating officer.

Express Services. (People).(Brief Article)
May 1, 2003... Express Services appointed Bob Fellinger as executive vice president of sales.

Pick Up Stix. (People).(Charles Zhang)(Brief Article)
May 1, 2003... Charles Zhang, pres. and CEO of Pick Up Stix, announced his retirement.

The Maids Home Services. (People).(Sanford L. Friedman )(Brief Article)
May 1, 2003... The Maids Home Services has appointed Sanford L. Friedman vice president of franchise development.

Dunkin' Donuts. (People).(Brief Article)
May 1, 2003... Michael Shannon has been named international brand director for Dunkin' Donuts.

Money Mailer. (People).(Joe Craciun )(Brief Article)
May 1, 2003... Money Mailer Corporation Counsel Joe Craciun has been appointed to the American Corporate Counsel Association, Southern California Chapter board of directors.

Captain D's Seafood. (People).(Sheila Lamb )(Brief Article)
May 1, 2003... Sheila Lamb has been named director of franchise development for Captain D's Seafood

EmbroidMe. (People).(Walter Seltzer)(Brief Article)
May 1, 2003... Walter Seltzer has been appointed regional vice president for the Southeast region of EmbroidMe.

Pro-Cuts. (People).(Helen Frame)(Brief Article)
May 1, 2003... Helen Frame has been named director of real estate at Pro-Cuts.

Proforma. (People).(Keith Beck)(Brief Article)
May 1, 2003... Keith Beck has been appointed president of the Proforma Development Coach Council, which consists of owners who have volunteered to become mentors in the network.

Celebrating the first Denny's restaurant to open on the largest Indian Reservation in the United States.(Brief Article)
May 1, 2003... Celebrating the first Denny's restaurant to open on the largest Indian Reservation in the United States are, from left, franchise owner Romero Brown, Joe Shirley, president of the Navajo Nation, and Arizona State Rep. Sylvia Laughter.

Proforma. (At a Glance).(Brief Article)
May 1, 2003... Proforma celebrates its 25th anniversary.

International Association of Electrical Inspectors. (At a Glance).(Brief Article)
May 1, 2003... Mr. Electric has become an associate member of the International Association of Electrical Inspectors.

U.S. Franchise Systems. (At a Glance).(has recognized its 2002 Franchisee of the Year award recipients)
May 1, 2003... U.S. Franchise Systems has recognized its 2002 Franchisee of the Year award recipients: K Partners (Hawthorn Suites), Tom Larson of Larson Companies (Microtel Inns & Suites) and Mike Monchino of Monchino Management (Best Inns and Best Suites).

Denny's. (At a Glance).(opened new restaurant in Arizona)(Brief Article)
May 1, 2003... Denny's has opened its first restaurant in the Navajo Nation. The restaurant is located in St. Michaels, Ariz.

Cottman Transmission. (At a Glance).(Brief Article)
May 1, 2003... The first class of students enrolled in a pilot program funded by the Philadelphia Workforce Development Corp. that recruits individuals without jobs to train with Lincoln Technical Institute for guaranteed positions with Cottman Transmission...

Gymboree Play & Music. (Around the World).(Brief Article)
May 1, 2003... Gymboree Play & Music will open a unit in Santiago, Chile, bringing the total number of countries in which it operates to 41.

Carvel Corp. (Community Outreach).(Brief Article)
May 1, 2003... Carvel Corp. franchisees collected $10,000 for the U.S. Marine Corp Reserve's Toys for Tots program by hosting a fund-raising drive during December.

Supporting those called to serve.(Brief Article)
May 1, 2003... Members of the franchise sector who have questions about helping those called to serve in the military have a resource only a touch away in addition to the IFA Web site and VetFran programs. The Employer Support of the Guard and Reserve (ESGR),...