Franchising World articles from March 2008

Franchising World archives from March 2008

Franchising continues its global reach.(IN THIS ISSUE)
March 1, 2008... Begin a conversation with one of your competitors or peers and it won't be long before the subject of international expansion arises. As one of this issue's authors says, international development has increasingly become a powerful ally to...

Which market should your franchise system target?(IFA PRESIDENT'S COLUMN)(Column)
March 1, 2008... For franchise professionals charged with mapping out expansion and development plans, the question of where to grow the brand is not always limited by the borders of the United States. But, within those borders, the latest research conducted by...

Expanding your brand culturally: by studying the local customs and traditions, by adopting a flexible approach, and by following a prospect's cues, one can avoid costly cultural faux pas and successfully navigate the world's increasingly global economy.(FRANCHISING AROUND THE GLOBE: EXPANDING INTERNATIONALLY)
March 1, 2008... [ILLUSTRATION OMITTED] While many international experts are saying that the world is getting smaller due to the global economy and increasing travel and communication, cultural differences seem to magnify as interactions increase. As...

Purchasing international multiple-unit development rights: learn what potential multi-unit candidates want from your franchise system.(FRANCHISING AROUND THE GLOBE: EXPANDING INTERNATIONALLY)
March 1, 2008... Over the past 20 years or so, the world has witnessed both the incredible growth of global brands, as well as an increase in the sophistication of franchise structures adopted to pursue expansion. Many would comment that with the advent of...

Legal enforcement of international franchise relationships: what makes sense for the business: in the international arena there is no substitute for good prior planning and judgment.(FRANCHISING AROUND THE GLOBE: EXPANDING INTERNATIONALLY)
March 1, 2008... [ILLUSTRATION OMITTED] U.S. franchisors tend to structure domestic franchise arrangements by contemplating almost every undesirable eventuality. Most franchisors structure domestic franchise arrangements to provide remedies for every...

Franchising in Brazil: a survey conducted by the Brazilian Franchise Association in 2006 shows that the number of franchise units in that country increased 11 percent in 2006, compared to 2005. The total revenue of business-format franchises amounted to more than U.S.$18.5 billion.(FRANCHISING AROUND THE GLOBE: EXPANDING INTERNATIONALLY)
March 1, 2008... [ILLUSTRATION OMITTED] Today there are about 1,013 franchise networks, with more than 62,500 outlets, which makes Brazil one of the largest countries in the world in terms of number of units. Around 11 percent of this total are...

IFA and ServiceMaster Clean discover a world of opportunity in China.(FRANCHISING AROUND THE GLOBE: EXPANDING INTERNATIONALLY)(International Franchise Association)
March 1, 2008... [ILLUSTRATION OMITTED] When the International Franchise Association's 2007 Chairman Michael Isakson traveled to Asia this fall for the Beijing Franchise and Conference Exposition with a delegation of ServiceMaster Clean associates, the...

Putting "international" in the International Franchise Expo: the International Franchise Expo remains the best event of its type.(FRANCHISING AROUND THE GLOBE: EXPANDING INTERNATIONALLY)
March 1, 2008... [ILLUSTRATION OMITTED] When the 17th Annual International Franchise Expo begins its three-day run at the Washington Convention Center in Washington, D.C. on April 11, more than 60 international delegations will be represented. Numbers like...

U.S. franchise growth outpaces other business sectors, new study finds: IFA Educational Foundation study finds franchising industry surpassing durable goods, finance and construction.(Special Report: ECONOMIC IMPACT OF FRANCHISING, Vol. 2)(Statistical table)
March 1, 2008... To indicate economic size in a different way, franchised businesses provided more jobs in 2005 than all manufacturers of durable goods, such as computers, cars, trucks, planes, communications equipment, primary metals, wood products and...

Veterans program promotes business ownership and education.(FW FOCUS: HONORING AMERICA'S VETERANS)
March 1, 2008... More than 1,000 honorably-discharged veterans have taken advantage of the opportunity for small-business ownership via the Veterans Transition Franchise Initiative known as VetFran. The International Franchise Association offers the program to...

Politics is a full-contact sport: don't get caught on the sidelines.(FW FOCUS: GOVERNMENT RELATIONS)
March 1, 2008... "The achievements of an organization are the results of the combined effort of each individual."--Vincent Lombardi The Super Bowl may already have been decided, but other teams are just getting set for another active year of political...

Michigan: a profile: this profile is part of an occasional series examining the issues and atmosphere guiding politics and policy in the various states.(FW FOCUS: GOVERNMENT RELATIONS)
March 1, 2008... [ILLUSTRATION OMITTED] The Facts Nickname: The Great Lakes State Capital: Lansing State Motto: "Si Quaeris Peninsulam Amoenam Circumspice" (If you seek a pleasant peninsula, look about you.) 31st state to enter the union, on...

FranPAC report card: the International Franchise Association's current financial support to candidates for federal office as of mid-January is reflected in the following "report card.".(FW FOCUS: GOVERNMENT RELATIONS)(Statistical table)
March 1, 2008... FranPAC Report Card The International Franchise Association's current financial support to candidates for federal office as of mid-January is reflected in the following "report card." IFA's political action committee, FranPAC,...

What you should know about the Diversity Institute: a primer.(FW FOCUS: MINORITY OUTREACH)
March 1, 2008... The International Franchise Association's Educational Foundation's Board of Trustees approved plans for the establishment of the Diversity Institute in February 2005 during the IFA annual convention in Hollywood, Fla. The purpose of the...

Communicating a franchisor's value without crossing the line: the best way to avoid fraud claims when communicating a franchisor's value is for the franchisor to put itself in the franchisee's shoes and disclose to prospective franchisees what it would consider material if it were deciding to buy the franchise.(FW FOCUS: LEGAL)
March 1, 2008... Franchisees invest a substantial amount of time and money into buying a franchise. In return, they expect franchisors to provide value, such as a high return on their investment, brand recognition that will attract customers, training,...

Predicting the future, one customer at a time: customer analytics can help improve site-selection efforts and uphold the reputation of your brand. As more franchises realize the hidden value in their data, it's easy to predict the future of customer analytics.(FW FOCUS: MANAGEMENT & OPERATIONS)
March 1, 2008... Allowing a franchisee to open a poor-performing location can be extremely costly for any franchise company in ways that go far beyond dollars and cents. Underachieving stores can tarnish both the franchise system's reputation with potential...

IFA rings NASDAQ bell.(FW FOCUS: IFA NEWS)(International Franchise Association)(Brief article)
March 1, 2008... [ILLUSTRATION OMITTED] On Monday, Jan. 7, the International Franchise Association was among the featured guests during a NASDAQ Stock Market opening bell ceremony at the exchange in New York. IFA Educational Foundation Pres. John Reynolds...

Welcome new IFA members!(FW FOCUS: WELCOME NEW MEMBERS)(International Franchise Association)
March 1, 2008... Franchise Systems Amazinflates, Tampa, Contact Ronnie Rivera Assisting Hands Home Care, Nampa, Idaho Contact Richard B. Rennick, CFE Auto Driveaway, Chicago, Contact Rodney Ruth Boston Market, Golden, Colo., Contact Bruce V....

Big O Tires.(PEOPLE)
March 1, 2008... Big O Tires hired Emily White-Keating as the vice president of marketing.

Country Place Living.(PEOPLE)
March 1, 2008... Country Place Living named Floyd (Buddy) Harvey as franchise development officer.

Cuppy's Coffee.(PEOPLE)
March 1, 2008... Cuppy's Coffee promoted Amy Hiller to vice pres. of operations.

DoodyCalls.(PEOPLE)
March 1, 2008... DoodyCalls appointed Paul Martell as director of franchise recruitment.

F.C. Dadson.(PEOPLE)
March 1, 2008... F.C. Dadson hired Rick Cline as construction manager.

The Little Gym International.(PEOPLE)
March 1, 2008... Paul Dickison was appointed vice president of marketing and brand management for The Little Gym International.

Play N Trade.(PEOPLE)
March 1, 2008... Play N Trade hired Jeff Broviak as vice president of brand strategy.

Service Brands International.(PEOPLE)
March 1, 2008... Service Brands International named Senior Vice Pres. Jim Evers to lead its new business development campaign. [ILLUSTRATION OMITTED]

Signs Now.(PEOPLE)
March 1, 2008... Signs Now named Kristin Trevino and Travis Masters to its Franchise Advisory Board. [ILLUSTRATIONS OMITTED]

Stroller Strides.(PEOPLE)
March 1, 2008... Stroller Strides appointed Amy Boone Thompson as chief operating officer. [ILLUSTRATION OMITTED]

Wyndham Hotel Group.(PEOPLE)
March 1, 2008... Wyndham Hotel Group named Nicolas Le Bras director of global sales for France.

Accor North America announced Adrian M. Butler, vice president of telecommunications and support service, was honored as one of Computerworld's 2008 Premier 100 IT Leaders.(Awards & Honors)(Brief article)
March 1, 2008... Accor North America announced Adrian M. Butler, vice president of telecommunications and support service, was honored as one of Computerworld's 2008 Premier 100 IT Leaders for his work on upgrading the Motel 6/Studio 6 telecommunications...

Gray Plant Mooty Franchise & Distribution practice group Principal Gaylen Knack was named to the Field" directory.(Awards & Honors)(Brief article)
March 1, 2008... Gray Plant Mooty Franchise & Distribution practice group Principal Gaylen Knack was named to the Field" directory, which also recognized the practice group as a leading law firm. [ILLUSTRATION OMITTED]

QSR International.(Growth)
March 1, 2008... QSR International opened Teriyaki Experience in San Jose, Costa Rica.

F.C. Dadson.(Marketing)
March 1, 2008... F.C. Dadson created a Construction Management division to assist its customers through the permitting and construction phases of their build-out projects.

Jeffrey Sewell, of Issaquah, Wash., and Rebekah Olsen, of Naperville, Ill., won Fitness Together's national 12 Week Ultimate Transformation competition which challenged contestants to participate in a 12-week exercise program under the instruction of their personal trainer.
March 1, 2008... [ILLUSTRATIONS OMITTED] Caption: Jeffrey Sewell, of Issaquah, Wash., and Rebekah Olsen, of Naperville, Ill., won Fitness Together's national 12 Week Ultimate Transformation competition which challenged contestants to participate in a...

International Franchise Association programs and calendar of industry events.(IMPORTANT DATES IN FRANCHISING CALENDAR)(Calendar)
March 1, 2008... 2008 MARCH 10-11--How to Recruit Better Candidates & Close More Franchise Sales Management 2000 Tucson 13-14--How to Become a More Effective Field Consultant Management 2000 Tucson 20-Franchise Seminar for...