Response articles from September 2005

Response archives from September 2005

A Power(90)ful product test is good news for the DR industry ... I hope!(Editor'sNote)(Editorial)
September 1, 2005... If you've been reading in this space at all during the past four-and-a-half years, chances are you have a pretty good idea of where I stand on bogus marketers sullying the reputation of this wonderful business we know as direct response...

ERA research needs insight that leads to action.(COMMENTARY)(Electronic Retailing Association)(dialogue with Carla Roberts )(Interview)
September 1, 2005... Carla Roberts may be the DRTV industry's most perceptive market researcher. Certainly, I think she's the best, with more than 25 years in general advertising--including 12 years in DRTV. So, on a recent research tour, Carla and I discussed the...

Ronco Inventions acquired by Fi-Tek Inc.(FieldReports)
September 1, 2005... CHATSWORTH, Calif. -- Ronco Inventions, a leading provider of branded housewares products sold via DRTV, was acquired by Fi-Tek Inc. and is now a publicly traded company under the name Ronco Corp. Ronco Inventions founder Ron Popeil founded...

Frank Cannella, Cannella Response Television Inc.(Interview)
September 1, 2005... Frank Cannella is CEO and founder of Burlington, Wis.-based Cannella Response Television Inc., which is celebrating its 20th year as a leader in the DRTV world. Cannella's client roster over the years has been a virtual who's-who of DR...

Tukulj speaks about Thane's restructure and swirling sale rumors.(conversation with Amir Tukulj of Thane International)(Interview)
September 1, 2005... Earlier this summer, longtime industry leader Thane announced a vast restructuring of its operations in order to transform the company "from a leading U.S. direct marketer to a worldwide organization," according to the its official...

Backchannelmedia bows new 'Digital Gateway'.(new online information data-bridge service launched)(Brief article)
September 1, 2005... BOSTON -- Backchannelmedia, a Web-enabled direct response media planning and buying company, launched Digital Gateway--an online information data-bridge that provides direct marketers access to real-time data from all third-party vendors in...

Federal Communications Commission.(NotableNews)
September 1, 2005... In a biannual report, the Federal Communications Commission (FCC) stated that mobile phone users outweighed the number of conventional landlines in the second half of 2004, according to the Los Angeles Times. By Nicole Urso ...

QVC.(NotableNews)
September 1, 2005... QVC and QVC.com have combined merchandising initiatives under the leadership of Executive Vice President Randy Ronning. Under this new structure, Ronning assumed the title of chief merchandising officer. He is responsible for merchandising,...

Federal Trade Commission.(National Do-Not-Call Registry rules)(Brief article)
September 1, 2005... The Federal Trade Commission (FTC) reached a final rule regarding fees to access the National Do-Not-Call Registry. Entities will be required to pay $56 per area code, or $15,400 for any 280 area codes or more. Entities will still be able to...

Kevin Harrington.(NotableNews)(TMP Product Partners)(Reliant International Media LLC)(Brief article)
September 1, 2005... Kevin Harrington, has engaged TMP Product Partners to guide Reliant Intl. Media LLC as it readies several products for various distribution channels. The Product Partners' team, including Kim Banchs and Amy Petrucelli, will handle Reliant's...

Hawthorne direct inc.(NotableNews)
September 1, 2005... hawthorne direct inc. moved its West Coast offices to 10940 Wilshire Boulevard, Suite 600, Los Angeles. Tim Hawthorne, founder, chairman and executive creative director of hawthorne direct is spending nearly 75 percent of his time in the...

Frank Nichols.(Mercury Media appoints new president)(Brief article)
September 1, 2005... Frank Nichols joined Mercury Media in the newly created position of vice president of media strategy. He was previously a senior vice president of media services at Euro RSCG Retail. Mercury Media also reached a long-term agreement with...

European Home Shopping.(contract with Digital+)(Brief article)
September 1, 2005... European Home Shopping, the producer of 24-hour Spanish home shopping channel EHS.TV, reached a 10-year carriage agreement with Spain's leading DTH platform Digital+. EHS will be carried on a privileged EPG position among the leading editorial...

James Bocci.(NotableNews)
September 1, 2005... James Bocci joins Respond2, the Portland, Ore.-based full-service DRTV agency, as creative director. In the newly formed position, Bocci--who has 15 years of advertising and communications experience--will report to creative services Vice...

Jordan Whitney's program rankings.(top direct response spots and infomercials)(Table)
September 1, 2005... SOURCE: The Direct Response Monitoring Report "Greensheet" published by Jordan Whitney Inc. in Tustin, Calif. These are the top 10 infomercials and direct response spots based on confidential media budgets and Jordan Whitney's monitoring of...

The IMS top DRTV national cable rankings.(Infomercial Monitoring Service Inc., direct response television advertising)(Table)
September 1, 2005... Copyright 2005, Infomercial Monitoring Service Inc. Satellite 2, 810 Parkway Blvd., Broomall, PA 19008, USA. Phone: (610) 328-6902. Fax: (610) 328-6791. E-mail: catanese@imstv.com. Ranking for July 2005. Based solely on frequency of programs...

The Web offers 2 new outlets for DR marketers to test.(eRetaiITV.com and YellowPagesTV.com merges to offer direct response marketing services)
September 1, 2005... The powerful impact of television and vast reach of the Internet is a combination that is dramatically increasing the profits of direct response marketers and enabling even the smallest companies to compete in the global marketplace. ...

TMP search engine internet popularity report.(Transactional Marketing Partners, top online searches)(Brief article)
September 1, 2005... This report is provided by Transactional Marketing Partners (TMP) and is a compilation of Internet searches made on the top Internet search sites for July 2005. The data has been provided by Google for searches on its site and Overture for...

Radio media billings drop 28 percent to start new year: top-10 spending sags 35 percent, as total campaigns drop by more than 15 percent.(Statistical table)
September 1, 2005... Capitalizing on the recently recovered first-quarter 2004 numbers supplied to Response by TNS Media Intelligence (TNSMI), we now have a solid point of reference for a comparison of the first-quarter 2005 radio media billings. In addition to the...

Wal-Mart changes DR's rules: the Arkansas-based retail mammoth has stocked and sold huge quantities of DR products during the past decade. What do industry experts think about the direct response world's increasing focus on retail distribution?(Company overview)
September 1, 2005... "Wal-Mart has plenty of satisfied customers, many more than even the most successful DRTV product," says Don Potter, an Encino, Calif.-based former advertising agency head, author and retail expert, when asked why the world's retail leader has...

Stock up on options for retail success: as the industry matures, DR marketers share a new attitude about driving products to retail.(RetailSpotlight)(direct retail)
September 1, 2005... 1:30... 1:00... 30 seconds left. Hurry! Write down that number. A small timer at the bottom of the television screen ticks, ticks, ticks away time left to purchase that awesome (insert favorite DRTV product here) before it reverts back to...

Branded retail companies see success in DRTV.(JORDAN WHITNEY'S PRODUCT TRENDS)(direct response television )
September 1, 2005... Retail and DRTV have always had a symbiotic relationship. Early on, DRTV companies learned that direct response television could be a significant factor in driving retail sales, and it has become the end goal for many television products to...

Response magazine's 10th Annual state of the industry report: members of the magazine's Editorial Advisory Board speak out on the current state of the direct response market.(Industry overview)
September 1, 2005... As 2005 winds down, the direct response television (DRTV) market remains on the verge of a series of revolutionary changes that--if handled properly--will build its profitability as well as the reputation of its leaders. As traditional brand...

A warm retail breeze sweeps the great white north: as retailers begin to welcome more products, Canadian DR continues to grow.(4th Annual Canadian Market Guide)
September 1, 2005... There was a time when Canadian consumers would be hard pressed to find infomercial products on their retail store shelves. Unlike their counterparts in the United States, Canadian retailers were reluctant to carve out the shelf space for...

Peotry of the pitch: crafting the 'Big Promise'.(MediaZone)
September 1, 2005... Discover how you can save time, write a new, easy and proven "Big Promise" that consumers will love, provide healthy, safe results, and guarantee big money--all for free, just by reading this article. That's a "Big Promise." It has the...

Are you ready for the catalytic consumer?(SupportServices)
September 1, 2005... The old marketing doesn't work any more. The Internet has liberated a new kind of consumer--one that is personally informed, market-savvy and demands two-way, permission-based interactions. In other words, the consumer is now the marketer's...

Telemarketing scammers pose as Medicare representatives.(Federal Trade Commission banned telemarketing )(Brief article)
September 1, 2005... WASHINGTON -- The Federal Trade Commission (FTC) permanently banned three Ontario, Canada-based telemarketing companies and their principals from any future telemarketing under the terms of a recent settlement. According to the Commission,...

DR experts hold the answers in tough times.(Retail Outlet)(direct marketing)
September 1, 2005... "The only thing we have to fear is fear itself." Franklin D. Roosevelt delivered these historic and inspiring words in his first inaugural address in 1933. Referring to the Great Depression, he was essentially saying, "Stop worrying about...

FTC steps up consumer privacy action.(Federal Trade Commission's consumer protection actions)
September 1, 2005... While the Federal Trade Commission's (FTC) highest consumer-protection priority is still deceptive and fraudulent advertising and marketing practices, its recent settlement with BJ's Wholesale Club Inc. indicates just how serious the agency is...

Computer security tips for direct marketing professionals.(NetGains)
September 1, 2005... Many direct marketing organizations funnel time, energy and money into products that maintain network security. However, despite continued efforts to secure networks, these organizations' biggest threat frequently comes from uninformed computer...

Maintaining a hard-won brand online.(GuestOpinion)(marketing campaigns)
September 1, 2005... Many companies work hard to create their brand offline and online, only to discover that it has been "hijacked" by a competitor. How does one brand go about fighting other sites when they use its brand names in their search engine marketing...

Meet our advertisers.(Directory)
September 1, 2005... Cannella Response Television, Inc. CONTACT: Frank Cannella PHONE: 262-763-4810 FAX: 262-763-2875 E-MAIL: frank@tvinfomercial.com 20th Anniversary! Specializes in national cable media placement, including in-depth analysis on...

16 years of deja vu all over again.(direct response television advertising trends and forecast)
September 1, 2005... As I sat recently in the bar area of what was once known as the Loews in Monte Carlo (now the Fairmont Monte Carlo Grand Hotel), attending yet another Electronic Retailing Association (ERA) convention and gazing across the magnificent...

A sweet 16 years of business development for the DR industry.(Transaction Media Partners, direct response marketing)
September 1, 2005... This is the second year we at TMP have assisted in putting together this special supplement, and we thank Response Magazine for its tremendous assistance. With our company now more than 15 years old, and with offices across the country,...

Building business, 1 relationship at a time.(Transactional Marketing Partners)(Brief article)
September 1, 2005... Welcome to DR Showcase Presented by TMP, a special supplement to this month's issue of Response. In these pages, Transactional Marketing Partners (TMP) has included the latest news and information from some of the leading companies of the...

TMP makes business happen.(Transactional Marketing Partners)(Company overview)
September 1, 2005... New business is the lifeblood of every company. Whether you have a large sales team or are building a start-up venture, growing your business is always a priority. When you work with Transactional Marketing Partners (TMP) on business...

Innovation is the catalyst of response marketing.
September 1, 2005... It was the force behind the product developer. It will be the force behind the offer and the consumer's response. While it would be everyone's wish to act and react spontaneously to all of the challenges of direct response marketing, planning...

'The AMS formula is simple: give the client your thought, energy and effort as if it were your own business, deliver results and exceed the client's expectations!'.(Advantage Media Services Inc. offers fulfillment services)(Company overview)
September 1, 2005... AMS (Advantage Media Services) is a major full-service fulfillment provider with unique expertise in assembly and distribution services, and offers solutions for both consumer (Web, DRTV, Infomercial) and retail programs. We have long standing...

Interglobal international Ltd.--a track history of international success in unique global marketing B2B--'BEST TO BEST!'.(services)(Company overview)
September 1, 2005... Interglobal Intl. has a track history of success selling in excess of 5 million units of U.S. infomercial products to every corner of the globe in the last three years alone. Our core business is to provide a complete set of services around...

Technological innovation leads to offshore leadership in Teleservices.(Cyber City Teleservices Ltd.)(Company overview)
September 1, 2005... THE CCT MISSION To be the offshore provider of choice, which will be achieved by providing world-class offshore services to our clients at competitive costs utilizing state-of-the-art technology. Ultimately, enabling our clients to realize...

TeleBrands has produced more short-form direct response 'hits' than any other DRTV company in history.(direct response television advertising)
September 1, 2005... A.J. Khubani, CEO and president of TeleBrands, is a visionary, a marketing guru and one of the most influential driving forces in the DRTV industry today. The Telebrands' Invention Channel brand can be seen everywhere--on television, on...

Selecting the right strategy for your DRTV campaign.(direct response television)(services offered by Envision Response Inc.)(Company overview)
September 1, 2005... Thank you for considering Envision Response as your direct response marketing partner. As a DR producer, my credits include many successful, award-winning campaigns spanning 12 years in the "business": the original OxiClean show; the original...

The evolution of retail.(Epicenter Holdings Inc.)(Company overview)(Brief article)
September 1, 2005... Imagine bringing together the world's favorite DRTV, catalogers, E-tailers, brands and specialty retailers into a single, spectacular shopping environment. A collection of merchandise never before seen in a retail setting. Now imagine a...

The future looks brighter and brighter on HSN.(television shopping network expands its range of products)
September 1, 2005... It's a new day at the TV shopping network HSN. In the mid-90s, if you had mentioned to friends that the outfit you were wearing or the pans you were cooking with were bought from of a TV shopping network, you'd probably have received looks of...

Advice for inventors: three keys for turning your nifty product idea into a hot-selling success; You've created an exciting new product. Great. Now don't blow it by making bad decisions on your way to market.
September 1, 2005... Here's some advice from someone who has launched more than 100 new products to market representing some $2 billion in retail revenue: If you have the great fortune of inventing a truly innovative product, don't mess it up by making bad business...

Tip the scales in your favor: Transactional Marketing Partners; The tipping point is that magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire.(Company overview)
September 1, 2005... Transactional Marketing Partners provides the tipping point for each client which leads to positive business development. This is done through a variety of custom-designed strategies including direct and relationship marketing, public...

Manatt--dedicated to direct response for decades.(Manatt, Phelps and Phillips)(Company overview)
September 1, 2005... Electronic retailing is a complex business, merging the dynamics of the advertising, retailing and entertainment industries. Electronic retailing involves the utilization of all media channels including television, radio, the Internet, print...

Speech recognition call center solutions for direct response.
September 1, 2005... At NetByTel, we provide the best telephone self-service experience for callers. NetByTel solutions use speech recognition to answer calls that are currently handled by a live agent, providing our clients with several competitive and bottom line...

Product inventor/marketer looking for comprehensive product guidance?(Transactional Marketing Partners)(TMP Product Partners)
September 1, 2005... As Transactional Marketing Partners evolved, it became more and more evident that having a strong product-related division was crucial. Product Partners was formed when Earl Greenburg and Kim Banchs determined that the most critical need for...

Reliant International Media Corp.--product professionals.(Tim Harrington)(Kevin Harrington)
September 1, 2005... "In the world of DRTV, few individuals have exerted the influence and exhibited the innovative spirit of entrepreneurship as Kevin and Tim Harrington." --Response Magazine Truly pioneers in direct response, Kevin and Tim Harrington...

Choose a complete consumer and business fulfillment company.(s*p*a inc.)(Company overview)
September 1, 2005... WHO WE ARE s*p*a, inc. has been providing expert inventory management, warehousing and order processing since 1986, with expertise in both business-to-consumer (B2C) and business-to-business (B2B) fulfillment. With our roots in the...

Revenue Enhancement Consultants have the prescription for successful scripting and increased revenues.(Craig Handley)(Revenue Enhancement Consultants Inc.)
September 1, 2005... The name says it all. Revenue Enhancement Consultants has a variety of ways to increase your bottom line revenue through the correct offer, upsells and cross-sells. They are also specialists in crafting the best script for your product or...

Simply Wireless the wireless experts on DRTV.(direct response television advertising)(Company overview)
September 1, 2005... When it comes to selling wireless phones, service and accessories on direct television, one company stands head and shoulders above all others: Simply Wireless. Since introducing its first prepaid wireless phone offer on the Home Shopping...

Advanced global manufacturing solutions: design. Engineering. Manufacturing. Supply.
September 1, 2005... Founded in 1993, CirTran Corp. and its subsidiaries provide contract manufacturing services to private clients and public agencies worldwide. The company offers design, engineering, manufacturing and product fulfillment services for...

Vitaquest International--the world's leading custom manufacturer of nutritional and lifestyle products.(Company overview)
September 1, 2005... Vitaquest International, through its contract manufacturing division, Garden State Nutritionals, has built a reputation during three decades as a trusted leader in the formulation, development and manufacture of custom dietary supplements. Its...

Comprehensive marketing available Worldwide.(Worldwide Excellence)(Company overview)
September 1, 2005... Worldwide Excellence is a leading direct marketing company specializing in health, beauty, fitness and home consumer products. WWE is in the business of building product "brands" and has found a successful formula that combines creativity and...