Response articles from September 2002

Response archives from September 2002

Canada's market is just too large to ignore any longer. (Editor's Note).(Brief Article)(Editorial)
September 1, 2002... So often, especially here in Southern California--where Mexico is just a short southerly drive away--many Americans forget or, at best, discount our neighbors to the north. Canada, a quiet country most often thought of for its national sport...

Letters.
September 1, 2002... Dear Editor: Responses to June Column Vary Readers of the June 2002 "Editor's Note" had widely different reactions to the column. Following are a sample of letters Response received. Take a Harder Line I wonder if the...

Correction.
September 1, 2002... In Response's August 2002 cover story, "Reeling in the Transactions," about Bob Troyer and DPI Merchant Services, it was reported that the company processed $850,000 in credit-card transactions in 2001. The correct figure is $850 million....

FTC seeks authority over telemarketers. (Field Reports). (Federal Trade Commission).(Brief Article)
September 1, 2002... WASHINGTON--The Washington Post reports the Federal Trade Commission (FTC) is continuing to "press Congress" for extended authority in regulating telecommunications providers (a job usually done by the Federal Communications Commission [FCC])...

Inter/Media Advertising. (Transitions). (appoints Donna Wald VP).(Brief Article)
September 1, 2002... Inter/Media Advertising welcomes Donna Wald as senior vice president/account director.

Backchannelmedia Inc. (Transitions). (personnel appointments).(Brief Article)
September 1, 2002... Backchannelmedia Inc. adds Kristie Barry and Colleen Marinelli as direct response media buyers.

Microsoft TV. (Transitions). (appoints John Walthall director).(Brief Article)
September 1, 2002... John Walthall joins Microsoft TV as director of worldwide sales.

Fosdick Fulfillment Corp. (Transitions). (Gene H. Bohnee appointed production supervisor).(Brief Article)
September 1, 2002... Fosdick Fulfillment Corp. appoints Gene H. Bohnee production supervisor for its Fosdick West facility in Reno, Nev.

RTC Relationship Marketing. (Transitions). (appoints Dawn Panzeca VP).(Brief Article)
September 1, 2002... Dawn Panzeca joins RTC Relationship Marketing as vice president, creative director.

Sundance Digital Inc. (Transitions). (appoints E. Scott Nix director).(Brief Article)
September 1, 2002... E. Scott Nix jumps aboard Sundance Digital Inc. as director of sales, western region.

Media Logic. (Transitions). (personnel appointments).(Brief Article)
September 1, 2002... Media Logic adds Cynthia Nagle as senior account executive, Lynn White as senior print project manager and Marrianne Benjamin as media coordinator.

NewRoads. (Transitions).(Greg Bailey appointed)(Brief Article)
September 1, 2002... Greg Bailey joins NewRoads as distribution center manager for the western division.

Emson/Wellquest earn exclusive rights for RevoStyler. (Field Reports).(Brief Article)(Product Announcement)
September 1, 2002... NEW YORK--Emson/Wellquest Intl. Inc. has been granted the exclusive U.S. and Canadian distribution rights for the RevoStyler, a motorized rotating hairbrush now featured in a successful 30-minute infomercial. The long-form DRTV show is...

Interactive TV top 10 power rankings: which companies benefit most from new TV technology? (September).(Brief Article)
September 1, 2002... Every month, Response tracks which companies are benefiting most from the growth of interactive TV (ITV). The ITV Power Rankings monitor the stock performance and media buzz surrounding the leading ITV firms. Here are the top 10 for September:...

Jordan Whitney's program rankings. (Research).(Brief Article)(Statistical Data Included)
September 1, 2002... Jordan Whitney's Program Rankings. TOP 10 INFOMERCIALS LAST RANK MONTH PROGRAM HOST 1 3 Bowflex Tom Purvis 2 4 The Firm N/A 3 2...

The IMS top 20 DRTV national cable rankings. (Research).(direct response television advertising)(Brief Article)(Statistical Data Included)
September 1, 2002... The IMS Top 20 DRTV National Cable Rankings. LONG-FORM PROGRAMS WEEKS ON RANK CHART SHOW MARKETING COMPANY COUNT 1 308 Proactiv Solution Guthy-Renker Corp. 553 2 ...

From the lab: looking at DRTV as an investment. (Research).(direct response television marketing)(Brief Article)(Statistical Data Included)
September 1, 2002... What makes a DR company a prime investment target for venture capital or angel investors? When doing due diligence, the following is what any venture capital (VC) firm expects from a direct response marketing company when looking to invest...

2Q short-form DRTV media billings boast 5% increase in 10 markets: personal development, housewares and home & garden categories dominate. (Research).(Response magazine's second-quarter 2002 direct response television advertising survey)(Brief Article)(Industry Overview)(Statistical Data Included)
September 1, 2002... Honoring its pledge to the DRTV community, Response magazine continues its "new for 2002" survey of short-form DRTV media buying firms. Second-quarter 2002 saw a typical drop in spending in relation to the first quarter. However, the 7-percent...

Second-quarter long-form billings edge past 2001 figures: continued decline in media costs boosts the number of timeslots purchased. (Research).(infomercials)(Brief Article)(Statistical Data Included)
September 1, 2002... Keeping pace with 2002's first-quarter rebound, second-quarter media billings exceeded 2001's second quarter--spending rose 1 percent in the quarter, while the average cost of a half-hour block of time continued to drop, spurring an increase in...

A master entrepreneur. (Power Profile: Richard Stacey).(Northern Response International Ltd.)(Interview)(Company Profile)
September 1, 2002... You might expect the man who has led Northern response to the pinnacle of the Canadian DRTV market to rest on his laurels. But for Richard Stacey, there are always new and better opportunities coming just around the corner. Richard Stacey...

Fruitful times for DRTV investors: private equity investors find direct response and direct marketing firms ripe with investment opportunities.(direct response television advertising)
September 1, 2002... Individual investors are in a quandary over stock-market performance, venture capitalists are still licking the wounds left behind by the dot-com bomb, and private equity firms are getting increasingly selective about the firms they invest in....

ERA salutes its... platinum members.(Brief Article)
September 1, 2002... This Month's Platinum Member Company Profile: ebrands ERA: What is ebrands? Kirby: "In our fragmented media universe it is very difficult to build brands the old fashioned way--like Proctor & Gamble did for decades. You can no...

DRTV sells North of the border: the Canadian DRTV industry closely resembles that of the United States, even though regulations differ and media is hard to come by. (Canadian DRTV Marketplace).(Brief Article)
September 1, 2002... With the exception of regionally oriented products, such as specialized "Barbie" dolls or a set of commemorative, post-September 11th American flags, DRTV products that make it in the United States typically do well in Canada. That's...

From big idea to retail success: the Johnny Carson collection. (Part IX in a Series. This Month: Print Advertising).(Brief Article)
September 1, 2002... Part IX: going to the Press. An alternative audience responds to print. The new strategy nearly went against all logic, but Tim O'Leary decided to give it a try. O'Leary, president and CEO of Respond2, had watched "The Johnny Carson...

AfterMarket preps telesales for KittyVac's HDTV campaign. (Support Services).(Brief Article)
September 1, 2002... PHOENIX--The AfterMarket Co. has been selected to handle telesales for the KittyVac DRTV campaign, which will feature the first DRTV spot produced in the high definition television (HDTV) format. The two-minute spot for the specially designed...

Motivational to handle Red Skelton Video program. (Support Services).(Brief Article)
September 1, 2002... CHINO, Calif.--Direct response fulfillment giant Motivational Fulfillment & Packaging Services has been selected by Vox Corp. to handle the "Red Skelton Home Video Club" continuity program. The company has been handling fulfillment on the...

NewRoads client nabs industry award for packaging. (Support Services).(Brief Article)
September 1, 2002... GREENWICH, Conn.--Le Club des Createurs de Beaute (CCB-Paris), a client of NewRoads, a business process outsourcer of fulfillment and customer care services, has won the "FiFi" award for Best Women's Packaging of the Year. The awards, presented...

Moulton to provide fulfillment services for new Japanese health beverage in U.S. (Support Services).(Brief Article)
September 1, 2002... VAN NUYS, Calif.--Moulton Logistics will handle fulfillment of the "Shizen Green" powdered young barley drink, a product of Japanese company Asahi Ryokuken that is being distributed in America by Route American Sports Inc. (RAS). The product is...

Blagman Century Media signs on Sid Caesar campaign. (Media).(Brief Article)
September 1, 2002... SANTA MONICA, Calif.--Blagman Century Media announces a partnership agreement with television comedian Sid Caesar and Creative Light Entertainment to market "The Original Sid Caesar Collection," which showcases the best of classic television...

Meltzer Media shoots video for Kawasaki trains. (Media).(Brief Article)
September 1, 2002... NEW YORK--Meltzer Media Productions recently shot a promotional video for Kawasaki's new bi-level commuter trains via a contract from Minnesota-based London Falls Marketing Services. Producer Megan Lewis and Director Jeff Meltzer rode 17...

Meet our advertisers.(Brief Article)
September 1, 2002... The Aftermarket Company CONTACT: Steve Pittendrigh PHONE: 602-470-2500 FAX: 602-470-2501 E-MAIL: steve@theaftermarketcompany.com URL: www.theaftermarketcompany.com AfterMarket specializes in direct response programs that...

'We regulate you. we regulate you not'. (Legal Review).(Brief Article)
September 1, 2002... When you're an observer of Federal Trade Commission (FTC), you can sometimes feel like the familiar character in old cartoons, the love-struck male who plucks petals off a flower, saying, "She loves me; she loves me not," as he tries to fathom...

Ron Perlstein, Infoworx: the evolution of an Ad man. (Cameo).(Brief Article)
September 1, 2002... Ron Perlstein wrote his first ad at age 12, for his father's retail jewelry business in Philadelphia. "One or two of those ads ended up being very successful," he contends. "When I saw a couple of my father's competitors copy some of my stuff...